Light & Wonder Enters Distribution Deal with SPRIBE for the U.S. Market

Light & Wonder, Inc. has recently sealed a significant distribution deal with SPRIBE, establishing itself as the exclusive channel to the U.S. market.

In response to high demand from both operators and players, this agreement will introduce SPRIBE's flagship game, Aviator, along with its range of Turbo Games, to a substantial American audience. This move leverages Light & Wonder's dominant position in the North American market.

Aviator, renowned for its engaging multiplayer and interactive features, stands as the foremost crash game worldwide. Since its launch, it has garnered acclaim, boasting over 2000 operators, a user base of over 10 million active players per month, and an impressive rate of over 165,000 bets placed per minute. It swiftly ascended to become one of the premier choices for online casinos.

With its eagerly awaited introduction to the U.S., facilitated by the preeminent aggregator, the game is poised to attract a fresh and enthusiastic player base across various iGaming markets in the region.

This new partnership with SPRIBE represents yet another milestone for Light & Wonder, reaffirming its commitment to delivering exclusive, high-quality, and innovative content to the North American market and beyond.

Statements from the Companies

Speaking on the new step, Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, says that enhancing the footprint as the premium iGaming provider in the U.S. is essential for the company to introduce fresh and novel experiences to brands. This remains the first criterion when looking for new studios to add to the portfolio, and they are thrilled to welcome SPRIBE as the exclusive provider for the U.S.

SPRIBE’s standout crash title, Aviator, has made waves in the market and achieved significant success in a short period of time, drawing in a previously untapped customer demographic. They anticipate a similar reception in the U.S. market.

Giorgi Tsutskiridze, Chief Commercial Officer, at SPRIBE added:

 “We are thrilled to distribute our expansive library of games in the U.S. exclusively with Light & Wonder, bringing our industry-leading crash game to the biggest online casinos in the market.

“Adding diversity and innovation to the iGaming landscape, Aviator has resonated with players worldwide for its unique and innovative approach to gaming and we are confident that online casino brands in the U.S. will see similar results with our content.”

About

Light & Wonder stands at the forefront of global cross-platform gaming and entertainment. This dynamic company unites around 6,000 employees from every corner of the world, seamlessly bridging content across physical and digital realms through cutting-edge technology and extensive distribution networks.

 Fueled by a culture that champions collaborative daring and creativity, Light & Wonder crafts immersive gaming universes, delivering experiences cherished by players worldwide. Their OpenGaming™ platform fuels the industry's largest digital gaming network. The company is steadfast in upholding the highest standards of integrity, from promoting player accountability to implementing sustainable practices. For further information, please visit lnw.com.

Source:

“Light & Wonder Announces Exclusive Distribution Agreement with SPRIBE for the U.S. Market”, explore.lnw.com, October 12, 2023.