Two very popular brands, Light & Wonder and Warner Bros. Discovery Global Themed Entertainment(WBDGTE), have announced the launch of a promising title that will deliver additional excitement to the online gambling scene and take you on an unforgettable iGaming adventure, all thanks to the latest partnership!
Expanding Well-Established Deal!
More specifically, Light & Wonder, a popular casino products supplier, announced an additional extension of its contract with giant WBDGTE, to continue to bring unique and engaging online casino content to its players!
WILLY WONKA: WORLD OF WONKA will be the first game to hit the Light & Wonder online portfolio! This multi-year global licensing agreement will see the launch of exciting titles for players through the developer’s content aggregation platform.
First, WILLY WONKA™: WORLD OF WONKA, which is one of the most popular land-based slots, will now have its long-awaited online version, allowing an even wider audience to enjoy!
Light & Wonder's game development teams will utilize WBDGTE’s successful brand licensing offerings through a long-term agreement. These titles, spanning various verticals, will be launched in regulated markets worldwide via the OPENGAMING™ ecosystem. As the developer advances its position as a premium global content creator, the recently announced partnership marks the next step in its omnichannel content strategy. This deal aims to foster collaborations that drive growth and solidify the company's leadership in the industry.
Making Big Moves
The Willy Wonka release is inspired by the popular 1971 movie Willy Wonka and the Chocolate Factory and will be the first release in the partnership. The online version of this title will further increase its popularity, and it is expected that it will soon be available across the US, UK, and Europe.
Expressing his opinion on this amazing launch, Dylan Slaney, CEO of iGaming at Light & Wonder, said: "The Warner Bros. Discovery brand portfolio is legendary, and our partnership has led to the creation of some of the world's most popular casino content, including WILLY WONKA: WORLD OF WONKA. To bring this title online for the first time is incredibly exciting and we can't wait to deliver for our operator partners and their players. This is a huge step forward in terms of presenting our omni-channel vision to the world, as we continue to develop the most entertaining branded content available anywhere on the market."
Source:
''LIGHT & WONDER AND WARNER BROS. DISCOVERY GLOBAL THEMED ENTERTAINMENT ANNOUNCE EXPANDED LICENSING DEAL TO BRING TOP-TIER GAMES TO FANS ONLINE'', gamingamericas.com, July 12, 2023.
