LeoVegas Group Introduces In-House Game Development Studio

LeoVegas Group has announced the launch of its new in-house gaming studio, LeoVegas Studios, marking a significant step in the company’s strategy to enhance creative and technical control over its gaming ecosystem. The studio will focus on developing exclusive slot games tailored to the preferences of LeoVegas players, with an emphasis on long-term engagement through medium-volatility experiences.

The new venture is led by Mats Andersson, the former Creative Director at Light & Wonder, who brings extensive expertise in game production to his role as Game Producer. Andersson’s leadership will be pivotal in driving the creation of unique games designed to meet the ever-evolving tastes of players. By leveraging comprehensive player data, LeoVegas Studios aims to offer personalized gaming experiences that resonate across diverse markets and support broader customer acquisition efforts.

Strategic Step in Enhancing Value Chain Control

The launch of LeoVegas Studios is a strategic move aimed at strengthening the Group’s control over its gaming offerings. This development gives the Group full creative freedom and technological independence, enabling it to produce games that are not only tailored to the latest player trends but also integrated seamlessly into the company’s wider ecosystem.

The proprietary games developed by LeoVegas Studios will enrich the Group's portfolio, complementing the existing intellectual property of LeoVegas and MGM Resorts International. By owning the development process from start to finish, LeoVegas Group can ensure a more cohesive gaming experience, further elevating the entertainment value for its player base.

James Ford, Director of Gaming at LeoVegas Group, highlighted the significance of this new venture, stating, “LeoVegas Studios is a fantastic addition to the Group! With enhanced creative freedom and technical control, we are now positioned to forge our own path and develop exclusive, innovative games that align with our vision and meet our players' evolving needs. Where Pigeons Dare is just the beginning — our future lineup will continue to captivate and push the boundaries of entertainment.”

The studio’s first game, Where Pigeons Dare, is set to premiere on 25 September 2024. This medium-volatility slot game will feature a cluster pay system, wild modifiers, progressive multipliers, and buy bonuses, promising an engaging gameplay experience. This debut release is part of a broader plan for 2024, with three additional titles expected by the end of the year. Looking ahead, six more releases are scheduled for 2025, reflecting the Group’s commitment to a robust pipeline of innovative content.

With the launch of Where Pigeons Dare, LeoVegas Studios aims to set a high standard for its future releases, combining creative game mechanics with a deep understanding of player behavior. The studio’s focus on long-term engagement and entertainment is expected to resonate strongly with its player base, further solidifying LeoVegas Group’s position as a leader in the online gaming industry.

A Vision for the Future of Gaming Innovation

LeoVegas Studios’ creation is part of the company’s broader strategy to enhance its market position by developing a unique portfolio of proprietary games. The studio will serve as an engine for innovation within the Group, enabling it to produce games that cater specifically to its player base while maintaining full control over the creative and technological aspects of development.

The integration of LeoVegas Studios into the Group’s operations is expected to provide significant benefits, not only in terms of content creation but also in the Group’s ability to respond swiftly to changes in player preferences and industry trends. By owning the game development process, LeoVegas can streamline its operations, reduce dependency on third-party developers, and create games more closely aligned with its vision for the future of online gaming.

LeoVegas Group’s decision to launch an in-house studio reflects the growing trend among major gaming companies to bring game development under their control. This move allows companies like LeoVegas to differentiate themselves in an increasingly competitive market, offering exclusive content that cannot be found elsewhere.

The combination of creative freedom, data-driven insights, and a deep understanding of player preferences positions LeoVegas Studios to become a key player in the development of innovative, engaging slot games. With a strong pipeline of releases planned for 2024 and beyond, the future looks promising for both LeoVegas Studios and the Group as a whole.

Source:

''LeoVegas Group launches new gaming studio, gaining further control of the igaming ecosystem'' Press Release