The gambling market in Sweden will soon be greeting a new member, as Kindred Group formally applies for a license to operate betting and online gaming service in the country. The application will allow equal terms and a full take on Sweden’s regulated establishment, but it will also strengthen its commitment to the society.
The group has come a long way since its foundation, exactly twenty years ago. Previously known as Unibet Group, the company has straightened the path towards modern gambling not only in Sweden, but other markets as well.
Kindred’s approach to safe and secure betting gives to consumers a unique and an exalted gambling experience – rarely found on the world’s markets in general. The operator’s latest decision to enter Sweden’s iGaming industry was reinitiated when the country’s parliament voted to re-regulate the gambling laws in June 2018.
Kindred’s formal application for a gambling license in Sweden is actually in compliance with the company’s long-term tactics to operate in locally regulated markets. Almost 43 percent of gross winning revenues is derived exactly from the developed and licensed marketplaces, which covers the entire Scandinavian peninsula and more.
Henrik Tjärnström, CEO of Kindred Group, is looking forward after taking an important step towards the Swedish market, saying that competing on the same level with other operators is crucial for success. Understanding what the customers want is going to help the company to provide the best possible gaming experience safe gambling environments, added Tjärnström.
The highest responsible gambling standards require various sponsorships and partnerships within the industry, and Kindred is extending its commitment to the Swedish society by signing a twelve-year agreement with the Swedish Elite Football Association. Thanks to the group’s strategic goals, Sweden will become its 13th locally licensed market.