iSoftBet Debuts In-Game Gamification at ICE

Ever at the forefront of iGaming's software development, iSoftBet has lined up a bevy of fresh products and releases to premiere at this year's ICE Totally Gaming 2019 event and conference in London this February.

The mobile and online casino solutions provider's crowning achievement at the industry's grand gathering due to be held from February 5-7 will be In-Game: the cross-platform gamification system that promises to break new ground for this crossover of gaming and marketing that is taking the world by storm.

Following it, but certainly not taking the back seat, will be a trio of smash-hit video slots that will initiate a revolution of their own.

Player Experience, Enhanced

The In-Game tool provides real-time, configurable, omni-channel gamification. Its crucial perks come down to several aspects...

These are: complete availability across iSoftBet's full repertoire of games, even in third-party offerings that are available on their Gaming Aggregation Platform. It will be available with operators who utilize the developer's platform on all licensed and regulated markets. The tool secures a fun and intelligent way to keep players engaged and boost their loyalty!

In-Game functionality comes down to operators being able to activate an array of simple, automated gamification tools whose primary objective is intensifying players' experience. The way their experience can be stimulated is through achievements and points leaderboards, jackpots...

...even certain forms of rewards and bonuses that can grant patrons rounds of free play or even cash!

A Big Revenue Impact

The great thing about this gamification feature is that it will be made available not only among the developer's own games, but also with over 3,000 slot and table titles catered by gaming companies that are part of the GAP platform!

The company's CEO, Nir Elbaz , dives into depth on the matter and argues that In-Game is a significant step forward in cross-platform gamification:

"We’re very confident it has the potential to far exceed current industry engagement and retention averages that operators receive as a result of gamification features," he adds, and continues:

“Currently, the majority of gamification takes place before or after a game is played, and rarely, if ever, during live gameplay. iSoftBet In-Game is literally a game-changer for operators. It is cross-platform across any game within our portfolio and across all our third-party suppliers available on GAP, and all in-real time."

Elbaz is confident that In-Game will show enormous impact and that it will give players something that was missing: a truly personalized experience which will "boost deposits, session times and operator revenues."

Spinning Triplets

The audience at ICE's stand N5-240, where iSoftBet will be demonstrating their creative force and will also be witnessing a live world debut of several new blockbuster video slots: Pinata Fiesta, Vegas High Roller and Merlin's Magic Mirror.

The first one is a 20-payline slot inspired by Mexican fiestas - you are invited to smash pinatas and get awash with features such as Random Wilds, Mega Symbols, Wild Reels and Switching Symbols. Pinata symbols will appear more frequently during the bonus spins mode.

In Vegas High Roller, you are living the Strip dream and going for all or nothing in this timeless Sin City-inspired game. Cash Chip Spins and extra spins are just some of the goodies you will encounter along the way...

...but the real excitement commences with the entering of the High Roller Lounge segment of the game where Super Re-spins do their thing and you play with cash chips only!

Finally, Merlin's Magic Mirror is an old-school epic fantasy adventure that follows the storyline of a famous wizard, King Arthur's mentor, so to speak. The 20 paylines slot is abundant with random wilds, sticky symbol respins and Symbol Swaps, as well as a unique bonus spins mode.

Source:

"iSoftBet launches In-Game real-time cross-platform gamification and previews three smash hit slots at London event", George Miller, europeangaming.eu, January 22, 2019.