Industry's Veteran Dan Morrison Reinforces Authentic Gaming Team as New Head of Sales

Back

Continuing to drive significant growth and add new operators to its roster of partners, live roulette specialist Authentic welcomed a new member to its team of experts. Sales veteran Dan Morrison will assume duties of AG’s Head of Sales.

Morrison’s valuable experience from several companies will make an excellent contribution to Authentic, pushing them faster towards more and more success. The newly-appointed team member commented:

“It is a great honor to join Authentic Gaming and to use my experience and expertise to ensure its incredible live roulette games are integrated into more operator game portfolios than ever before.”

Years of Experience as Morrison’s Wild Card

A senior sales star, Morrison has more than 13 years’ experience both in and out of the online gambling sector.

Before reinforcing Authentic Gaming

…Morrison was Managing Director (UK) for iConvert, a behavioral SaaS online conversion platform. Prior to that, Morrison founded ConversionBet Limited, a dedicated acquisition and conversion platform developed specifically for online gambling operators. He has also held roles at SaleCycle, Digisec Media and Novatech.

As AG’s Head of Sales, Morrison will be responsible for generating new business leads, identifying and approaching operators. He will also be in charge of educating the wider market about the provider’s suite of unique and innovative live roulette products.

An Instrumental Role

Established in 2015, Authentic is certainly not among the oldest brands in the iGaming universe, but they offer superb live roulette experience. The company is the supplier of both online and land-based facilities.

Magdalena Podhorska-Okolow, CCO of Authentic, declared:

“I am delighted to welcome Dan to the team and for him to play an instrumental role in making more operators aware of Authentic Gaming and the unique and hugely popular live roulette games that we offer.

Podhorska-Okolow also pointed out:

“Dan has an incredible track record in business development and sales, not least through founding two organizations of his own, and I believe he will be an incredible asset and key player in driving the Authentic Gaming business to new heights.”

Entering Multiple Markets

October 2018 brought AG two excellent strategic partnerships.

The collaboration with Eurobet and LeoVegas.it

… enabled the Authentic to set foot in the regulated market of Italy. The software provider will deliver the same live table games that are streamed on the floors of affiliate land-based establishments such as the Platinum Casino at the Radisson BLU Hotel in Bucharest, the Royal Casino in Denmark, and London’s Aspers Casino Westfield Stratford City.

Another cooperation brought them a great opportunity to distribute the content to Latvian and Estonian punters. Thanks to the agreement with Optibet, the company’s range of top-quality games will be made available to the operator’s clientele.

Source:

“Authentic Gaming newsletter”, November 25, 2019.