Incentive Games and FanDuel Join Forces to Reveal Free Game

Incentive Games, a powerful and independent provider of Free-to-Play sports and casino releases, has entered the fast-increasing North American market by sealing a deal with the FanDuel Group, the leader in the sportsbook and online casino sector in the United States.

Based on the terms of the deal, Incentive Games will supply FanDuel with a unique Daily Free Game (DFG) that will enhance retention, acquisition, and reactivation for the online casino. The Free-To-Play Game will be provided to players in states where FanDuel delivers its online casino solutions with prizes optimized for every player.

Commenting on the new partnership, CEO of Incentive, John Gordon, said: 

“We have taken our time to choose the best partner for us in the US. It was clear from the first meeting that FanDuel was that partner. They have a great culture, and we believe in their vision for the product. We are delighted to be working with the FanDuel brand and company, and we hope this is the start of things to come.”

According to his opinion, Free-to-play titles are a powerful tool in customer acquisition and their games will enable FanDuel to stand out from the rivals in a competitive market.

VP of iGaming Product for FanDuel Group, Andrew Gradwell, says that the company is always looking for a method to offer a more appealing experience and added value to players, so they believe Incentive’s daily free game solutions will enable them to excel in this area.

More About Both Partners

Incentive Games is a leading B2B Games Provider, offering the best apps in the market. The brand is known for providing a package of services including customer acquisition, maximization of player value, reduced costs per acquisition, cross-selling products, driving traffic, and improving the performance of operators. The company is based in Edinburgh, Scotland.

On the other hand, FanDuel is a forward-looking sports-tech company that is modifying the way customers engage with their sports, squads, and leagues. Its FanDuel Group includes a selection of leading brands in gaming, sports betting, wagering, daily fantasy sports, and TV/media, involving FanDuel, Betfair US, and TVG.

FanDuel Group has a significant presence across all 50 US states and 8.5 million users. The enterprise is based in New York with several offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group belongs to Flutter Entertainment plc, one of the largest sports betting and gaming operators with a selection of recognized brands.

Source:

“Incentive Games and FanDuel Group Partner to Bring Exclusive Daily Free Game to FanDuel’s Online Casino Offering”, gamingamericas.com, February 17, 2022.