iGaming Ontario Looks for a Centralized Self-exclusion Program

iGaming Ontario (iGO) is focused on ensuring the safest gambling environment where players will enjoy fair gameplay. To support players in this mission, the company is working hard on its goals. They look to back customers who want to stop gambling or take a short break from it. As part of the latest strategy, iGO looks to introduce a request for proposals (RFP) at the beginning of 2024. This will result in a centralized self-exclusion product allowing customers to self-exclude from Ontario iGaming brands in a one-time registration procedure.

The program will be coordinated, and it will include all regulated brands in the market involving Ontario Lottery and Gaming Corporation (OLG)'s platform. As a result, a successful bidder should create and bring into life a self-exclusion system that incorporates all operator systems and fosters users’ self-exclusion.

Key Principles of IGO Mission

Below you can see the most important elements of iGO’s self-exclusion strategy:

PLAYER FOCUSED – to give players regular support when it comes to taking a break from gambling, ensuring minimal constraints and challenges while offering simple connections to appropriate support services.

SUPPORTIVE – to provide and implement the program in a comprehensive and nondiscriminatory way while also supporting players to feel good about opting for self-exclusion.

TRANSPARENT – to guarantee that both projections and results are clear while details are easy to follow.

SECURE – ensuring customer information stay protected all the time, while sharing is possible only with employees for administration purposes.

ROBUST – to introduce strict processes strengthened by safe, responsive, and available tech solutions which will enable useful program that backs customers’ goals.

VIABLE – to create systems and processes that are manageable and feasible for brands and their implementation

More About This Initiative

Considering these principles, iGO is looking for the inclusion of enterprises that re both innovative, with ability to create safe cloud-based SaaS solutions. This is one of the most important aspects in ensuring trust for major participants in the project. The bidder that takes the leading position in the process will sign an agreement with iGO to work on building some of the best customer experience based on progressive technology.

Considering this, some of the best features for a comprehensive self-exclusion solution consist of:

• Allowing customers to build and manage their self-exclusion profile along with Know Your Client (KYC) verification.
• Enabling simple and smooth access to self-exclusion while gambling on any site they look for
• Setting in place registration, renewal, and reinstatement processes that are simple to easy and supportive.

Source:

“Coming Soon: iGaming Ontario to request proposals for a centralized self-exclusion solution in early 2024”, igamingontario.ca, November 29, 2023.