Groove Gaming and Microgaming Strike a Landmark Deal for the Provision of Popular Casino Games

As part of its next-generation growth strategy, Groove Gaming has teamed up with one of the industry’s most famous game developers – Microgaming.

The Isle of Man company is one of the top software providers in the world of online gaming. Ever since they launched the world’s first online casino in 1994…

…the brand has been going strong on the gambling scene.

This award–winning company has expanded into every area of the gambling industry and created legendary releases like Avalon, Thunderstruck I and II, Immortal Romance and Mega Moolah.

“arrangement will draw the interest of the new players and boost Groove Games income”

With the largest Progressive Jackpot network in the world…

…Microgaming has paid out over €1 billion to date, even setting the Guinness World Record with the “Largest payout in an online slot machine game” in October 2018, when a Betway Casino UK player won the GBP equivalent of €17.879.645,12 from a 25p spin.

About the Deal

As part of the deal, Microgaming’s Quickfire will provide over 500 tried and tested casino games, as well as new game releases every month. This gaming package is available in 20 different languages.

James Buchanan, director of global operations at Microgaming commented:

“We are delighted to partner with Groove Gaming, who has proved in a very short period of time that they are a force to be reckoned with in the iGaming industry. This collaboration with one of the world's fastest growing aggregators demonstrates that our deep portfolio of the most popular and playable games is a key differentiator for us and for them. It's win-win all the way.”

Yahale Meltzer, COO at Groove, reflecting on the influence this deal will have on his company, said:

“The Microgaming games package will help to bring additional diversity to our platform, will undoubtedly attract new players and will also increase our revenues through increased operator demand. It's an honor for all the Groove Gaming team to be working with one of the largest, most respected names in the business."

About Groove

Founded in 2016 by a group of professionals with a vast experience in all aspects of online business and e-commerce, the brand holds an esteemed position in the global iGaming market. They are offering solutions to operators to help increase customer safety…

…generate new revenue opportunities and improve brand integrity. Headquartered in Israel, the company holds licenses issued by both the UKCG and the MGA…

…and provides operators with the ability to activate a range of features to enhance customer experience and engagement, improve retention and produce a higher yield.

Groovee’s diverse portfolio includes proprietary and 3rd party HTML5 video slots and table games, as well as over 1.500 titles together with the biggest lotto, bingo, live action, scratch, multiplayer and sportsbook.

Apart from this, their services also include:

• advanced marketing and management system;
• risk management;
• regulatory compliance;
• business intelligence;
• affiliate promotion and customer service.

Also…

…they excel in designing and launching successful online casinos that are fresh and memorable.

Source:

"Groove Gaming Press Release", May 6, 2019.