Greentube Expands its Reach in Ukraine Through Partnership with Casino UA

Greentube, a division of NOVOMATIC Digital Gaming and Entertainment, has announced its latest expansion in the European market through a strategic partnership with Casino UA. This collaboration brings Greentube’s extensive portfolio of over 100 popular land-based and online games to the Ukrainian operator, significantly strengthening its foothold in the region.

This deal marks a continuation of Greentube’s efforts to grow its presence in Ukraine, a market it first entered in 2021. Casino UA, a regulated operator, now offers its customers access to iconic titles like Book of Ra™, Sizzling Hot™, and the Piggy Prizes™ series, as part of the newly introduced portfolio.

Expanding in Ukraine Since 2021

Greentube first ventured into Ukraine in 2021, following the legalization of gambling in the country in July 2020. This move has allowed the supplier to tap into the Ukrainian gaming scene, which has been growing rapidly ever since the market opened. The partnership with Casino UA follows Greentube’s initial launch in the region with First Casino and several other operators, including major names like Stakelogic and Scientific Games, all of whom entered the Ukrainian market around the same time.

This rapid expansion into Ukraine by several industry leaders has been further bolstered by favorable tax reductions on gambling implemented in 2021, making the market an attractive prospect for global gaming companies.

With this latest agreement, Casino UA players will gain access to a mix of Greentube’s land-based and online gaming titles, diversifying the operator’s offerings and attracting a broader audience. The partnership represents a significant move for Greentube as it seeks to bring its classic land-based games and new online releases to a wider player base in Ukraine.

Opher Ben Zvi, Team Leader Sales Operations at Greentube, commented on the partnership, saying:“We’re thrilled to expand our reach in Ukraine through this partnership with Casino UA. This collaboration allows us to bring our popular land-based titles alongside our latest online hits to a whole new audience. Since entering the Ukrainian market in 2021, it’s been a priority to grow our presence, and this partnership with a leading operator like Casino UA is a significant step forward.”

Casino UA Welcomes Greentube

Casino UA is well-known for delivering a premium gaming experience to its customers, thanks to its partnerships with some of the leading suppliers in the industry. The addition of Greentube’s content further enhances the operator’s portfolio, providing more diverse gaming options for its players. The inclusion of both land-based and online titles from Greentube gives Casino UA a competitive edge in attracting players with a variety of gaming preferences.

Olexandr Babenko, Director at Casino UA, also expressed his enthusiasm for the partnership, stating: “Greentube’s diverse selection of games is truly impressive, as the provider aims to deliver the exact gaming experience players desire, catering to a wide range of preferences. We welcome Greentube to the Casino UA club. Together with top developers, we’re bringing the best gaming experience to Ukrainian players.”

In addition to its expansion in Ukraine, Greentube has been forging new partnerships globally. Recently, the company entered the South African market in a deal with Sunbet, marking its entry into Africa, and in September, it partnered with FanDuel, a leading name in the North American market, to strengthen its presence across the Atlantic.

These moves are part of Greentube’s broader strategy to extend its footprint across different regions, diversifying its market presence and bringing its renowned portfolio to a global audience.

The partnership between Greentube and Casino UA represents a significant step forward for both companies in the competitive Ukrainian gaming market. By introducing over 100 land-based and online Greentube’s slots to Casino UA’s platform, Greentube has further solidified its presence in Europe, while Casino UA continues to provide a wide-ranging gaming experience for its customers. As both companies look to the future, this collaboration sets a strong foundation for further growth and success in Ukraine and beyond.

Source:

''Greentube expands in Ukraine with Casino UA partnership'', greentube.com, October 22, 2024.