In a significant move, Greentube, the digital arm of Novomatic, is set to bolster its footprint in the burgeoning iGaming market of Ontario, thanks to its longstanding cooperation with Betway.
This strategic growth is fueled by the company's recent licensing by the Alcohol and Gaming Commission of Ontario in 2022, setting the stage for a substantial presence in the region.
Unlocking Ontario with Betway
The reinforced partnership with Betway is a vital component of Greentube's growth strategy in North America. As the Sales & Key Account Manager for Greentube, Jordan Wall, emphasizes, "Greentube has a long-standing partnership with Betway, and together we have achieved fantastic things in established and emerging markets worldwide. We're excited for our continued mutual growth across North America." This collaborative synergy between Greentube and Betway is set to bring a delightful array of games to the Ontario iGaming scene.
Exciting Game Library Expansion
Players in Ontario are in for a treat as Greentube introduces a captivating lineup of games. Classics like Book of Ra Deluxe, Sizzling Hot Deluxe, and Lord of the Ocean will grace the screens, promising a nostalgic gaming experience. The excitement doesn't end there! Newcomers to the scene, including titles like Egyptian Underworld, Apollo God of the Sun with 10 Win Ways, and Book of Ra Deluxe 10 Win Ways, will also be available. These titles are known for their immersive gameplay and the potential for substantial winnings.
While the Betway partnership is instrumental, the inclusion of Greentube games in Ontario is additionally boosted by the iForium aggregation platform.
This platform opens doors for players to access a diverse portfolio of games, enhancing their gaming experience. Greentube's strategic vision for expansion is not limited to Ontario alone! The company is making inroads in other Canadian provinces like Quebec, British Columbia, and Manitoba, ensuring its presence across the nation.
With the introduction of Greentube's games, Ontario's iGaming landscape is set to become more vibrant and engaging, offering players a chance to explore an extensive library of titles that have delighted players worldwide. As the iGaming scene in Ontario continues to flourish, the brands’ collaborative effort promises to be at the forefront of this dynamic market.
Head of Marketing for Betway in Ontario, Joachim Bjerg, added, "It's great for the Betway brand and Greentube, a provider of classic gaming content, to partner up in Ontario. Our market data shows that our customers really enjoy playing fun and innovative casino games, so adding content like Greentube's will continue to help Betway thrive in the province.”
Source:
''Greentube and Betway bring more games to Ontario through partnership'', gamingamerica.com, October 17, 2023.
Cinderella 1 year ago Hero Member
Nice move, welcome to Ontario. Some experts say that it will be the best market ever!
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