Evolution, a leader in B2B gaming solutions, has recently entered into a significant partnership with the Atlantic Lottery (AL), marking an exciting step forward for both companies in Canada. This collaboration enables Evolution’s popular suite of games to be available across the Canadian provinces of New Brunswick, Newfoundland & Labrador, and Nova Scotia. The arrangement is part of Atlantic Lottery’s effort to diversify its online casino platform and give players in these provinces access to top-tier gaming experiences.
Through this partnership, AL’s platform will offer an extensive range of games from Evolution’s portfolio, including titles from Evolution’s subsidiaries like NetEnt, Red Tiger, Big Time Gaming, and Nolimit City. This integration promises to deliver a fresh and dynamic gaming environment to players in the region.
Evolution’s Canadian Expansion Strategy
This deal holds particular significance for Evolution, as AL becomes the fifth Canadian provincial lottery to collaborate with the company. It follows the footsteps of other governmental gaming organizations such as British Columbia Lottery Corporation (BCLC), Alberta Gaming, Liquor and Cannabis (AGLC), Ontario Lottery and Gaming Corporation (OLG), and Loto-Québec. By securing this partnership, Evolution has completed its expansion into all regulated Canadian provinces, solidifying its presence throughout the country.
With Atlantic Canada boasting a combined population of around 2.5 million people, the region represents a valuable market for Evolution’s continued growth. The company’s presence in Atlantic Canada will further establish its position as a major player in the North American gaming industry.
Jacob Claesson, CEO of Evolution North America, expressed the company’s enthusiasm for this new development: “We are beyond excited to partner with AL and expand Evolution’s presence into Atlantic Canada. This deal underline’s Evolution’s commitment to innovation and market leadership, cementing our role as a trusted partner for regulated markets worldwide.”
Atlantic Lottery is committed to bringing the best possible gaming experiences to its players, and this partnership with Evolution underscores that dedication. Michael MacKinnon, Vice President of Product at AL, shared his excitement about the partnership, stating: “We’re very happy to partner with market leaders Evolution to take advantage of their world-leading online casino content. As Atlantic Canada’s first choice for lottery and gambling, it’s a pleasure to be able to bring our players this exceptional content as we continue to expand and enhance our online offering.”
Players in Atlantic Canada will soon enjoy a wide variety of casino games, including live dealer experiences and innovative slot titles. Evolution’s catalog of games has become synonymous with cutting-edge technology and high-quality entertainment, featuring exciting bonuses, unique game mechanics, and seamless integration with online platforms.
Strengthening the North American Gaming Market
The agreement between Evolution and Atlantic Lottery is not just a win for Canadian players, but it also highlights Evolution’s strategic ambitions in North America. By partnering with AL, Evolution further strengthens its footprint in the region, contributing to the overall growth of the regulated gaming market across the continent. This move helps the company continue its mission of delivering innovative and trusted gaming solutions to players worldwide.
Evolution has established itself as a global leader in providing state-of-the-art live casino services and digital gaming content. The company’s focus on technology, player engagement, and strategic partnerships has allowed it to consistently set new standards in the gaming industry. With this latest expansion into Atlantic Canada, Evolution is well-positioned to continue driving forward its growth in the North American market.
Source:
''Evolution Enters Atlantic Canada Through Agreement with Atlantic Lottery'', evolution.com, October 02, 2024.
