EveryMatrix Bolsters Presence in Russia with 888.ru

Following the recent partnerships with Amatic Industries and BTG, EveryMatrix is excited to announce a new arrangement with a sports bookmaker 888.ru. The company has expanded a scope of betting opportunities on the Russian market by launching its turnkey sportsbook solution, featuring data feeds, esports services and a unique aggregation technology.

OddsMatrix will help 888.ru to integrate a suite of products in the upcoming period, including the fully managed sportsbook with BonusEngine, as well as MoneyMatrix. Aside from the benefits of a cross-product bonus system, the Russian operator will be able to handle payments and ID verification, which has been adapted to the country’s gaming regulation.

Revamped for Stronger Results

By using modern technology from 2009, that was fully rewritten from 2017-2019, the independent software developer from Malta has compiled a flexible betting solution with competitive sports and esports coverage, real-time and reliable betting data, as well as unrivalled number of markets and industry-leading accuracy.

The global iGaming franchise and its Russian division 888.ru represent a strong local brand on the market, catering thousands of live events per month to more than 100,000 users throughout the country. As part of the launch, customers were migrated to the new platform, which offers the best coverage in the industry with more than 70,000+ live events plus 50,000+ live esports competitions.

According to the parent company, OddsMatrix is now a fully-managed, modular and modern sportsbook that provides odds, stats, scores, settlements and hosted match visualization widgets, offering the most engaging sports betting content in the world.

Ebbe Groes, Group CEO of EveryMatrix, says about expanding into Russia:

“We have been investing in a complete revamp of our sportsbook over the last few years and are now reaping the benefit of having a modern, scalable, and flexible product.”

Groes continues:

“The 888.ru collaboration is the first major deal for this new version of our sportsbook, and we will be investing heavily into making 888.ru a leading brand in the promising regulated Russian market. We see many more business opportunities for our partnership in the future.”

A Standard in Sports Betting

The platform is also optimized to deliver a set of cutting-edge solutions for the operator, including an algorithm to boost sports and esports coverage, to maximize betting margin and profit, to create tailored sports betting solutions for every market, to utilize multiple integration options, a dedicated account management and a 24/7 technical support.

Dmitry Merkulov, Director of Electronic Sales and Marketing 888.ru:

“We are thrilled to cooperate with one of the worldwide suppliers at the world sportsbook software market – EveryMatrix. 888.ru leverages OddsMatrix platform flexibility, leading coverage and comprehensive set of features to provide better quality for 888.ru customers.”

Merkulov added:

“We are sure that thanks to a modern and scalable technology, the cooperation between 888.ru and the established sports betting solution OddsMatrix, which is successfully used by operators across the world, will become a new benchmark for the Russian sports market.”

Earlier in November 2020, EveryMatrix applied for a New Jersey gaming license to supply operators with industry-leading iGaming integration products such as CasinoEngine.

As reported, the brand is in an “expansive phase,” aiming to launch as many products as possible in several new growing markets and also continue to support growth of operators in the upcoming years.

Source:

“EveryMatrix Expands into the Russian Market with Innovative 888.ru Bookmaker”, everymatrix.com, January 25th, 2021.