European Safer Gambling Week 2023 Sets New Standards!

In the heart of November, the European Gaming and Betting Association (EGBA) orchestrated a dazzling spectacle – the 2023 European Safer Gambling Week. This wasn't just another awareness campaign, it was a digital revolution that shattered expectations and left a major mark on responsible gambling advocacy.

Social Media Tsunami - 8 Million Strong Messages

Picture this, 8 million safer gambling messages cascading through the vast landscape of social media. From bustling cities to serene countrysides, the campaign echoed across 20 European countries, delivering a powerful message on responsible gambling practices.

The digital tsunami surged with a 430% increase in engagement, proving that the call for responsible gambling resonated far and wide.

This wasn't a solo act – it was a symphony of collaboration. Over 160 partners, a formidable league comprising operators, trade associations, harm-prevention organizations, and national gambling authorities, stood shoulder to shoulder. Their collective strength underlined a growing acknowledgment – safer gambling is not just a priority; it's a collective responsibility.

Breaking language barriers, the campaign spoke in over 20 national languages. Safer gambling wasn't just a concept, it became accessible, tangible, and relatable. The initiative delivered practical resources, including safety tools and tips, creating a multilingual tapestry of responsible gambling advocacy.

The extravaganza wasn't confined to the digital realm. Across Europe, 18 localized events unfolded, each a unique exploration into the theme of safer gambling. Imagine vibrant discussions led by industry maestros, academic virtuosos, and representatives from national gambling authorities. It wasn't just an event, it was a dynamic celebration of safer gambling ideals.

Maarten Haijer's Applause, A Pivotal Triumph

In the aftermath, Maarten Haijer, the maestro behind the scenes, applauded the triumph. The success wasn't just measured in numbers, it was a pivotal moment in the ongoing saga of fostering a culture of safer gambling. The stage was set, the applause echoed, and the resonance lingered – European Safer Gambling Week 2023 wasn't just an event, it was a triumph for the future of responsible gambling.

Source:

''European safer gambling week breaks records with 8 million messages'', gamblinginsider.com, November 24, 2023.