European Electronic Identification Law Supported by EGBA

Gambling operators and players can welcome the new regulatory changes in the industry. European Gaming and Betting Association has just uncovered a new e-ID process that will solve the problems of privacy and safety of customers. This is another important milestone for the whole industry given that EGBA puts a lot of importance on players’ security.

More Details on the Law

When it comes to the law, it became official on March 5, allowing users to take advantage of authentication and identification features. This means that all members states are required to enable their citizens to use one of the electronic methods for identification. The same will be optional for businesses and customers.

Despite approval EGBA law will need a green light from the EU Council of Ministers before becoming law in summer this year. This will also mean application in all member countries with instant effect.

Secretary General at the EGBA Maarten Haijer is happy that the utilization of the latest’s e-ID in the sector will bring a more seamless and top-class online experience for customers while helping in the reduction of costs and administrative work for gambling brands.

More About Recent Step

When it comes to European Gaming and Betting Association and its mission, it is a prestigious organization based out of Brussel, Belgium. It serves as a representative of gambling brands that are licensed and regulated within the European Union market.

The main goal of the organization is to ensure customer protection by working with major contenders in the industry. Some of the top brands that work with EGBA are Kindred Group, Bet365, and William Hill. It also serves millions of customers across Europe gathering members that have over 260 licenses.

Following the latest law, EGBA looks to improve customers’ protection in the market. They want to change the ordinary by granting more support and boost the privacy of users.

As a reminder, EGBA has just selected Frankfurt for AMLA seat, looking to boost its endeavors in fight against money laundering. This is another step to elevate the users’ experience leading towards better protection.

Upcoming Plans

EGBA has a lot of plans in the pipeline and its Secretary General Maarten Haijer, has spoken to SBC News about the priorities and ideas for 2024’s regulatory agenda. According to his words, EGBA plans to provide a strong support to the members’ activities and interests at top events this year. This includes European Safer Gambling Week, the European Parliament elections, standardization of markers of harm via CEN, and much more.

Source:

“New European electronic identification law welcomed by EGBA”, gamblinginsider.com, March 5, 2024.