Endemol Shine Gaming and Pragmatic Play Partner up for Peaky Blinders Slot

Two superior software producers in the iGaming industry, Pragmatic Play and Endemol Shine Gaming, have announced a mutual take on the development of a slot, based on the mega-hit series, Peaky Blinders.

The project is expected to be officially launched in May 2020, while the exclusive commercial deal could continue for 5 years, excluding UK and USA. As part of the agreement, Pragmatic Play will also earn copyrights to develop an online slot, live casino, instant win scratch cards and virtual sports, featuring all characters from the series.

Not a Regular Slot

According to Melissa Summerfield, chief commercial officer at Pragmatic Play, the upcoming slot will not only live up to players’ expectations, but achieve global success due to the popularity of BBC’s show.

“Bringing forward a title like Peaky Blinders will definitely appeal to our customers and beyond, considering the tremendous success that the series gained since its launch. Peaky Blinders branded products will be yet another successful addition to our ever-expanding portfolio, and we trust that it will live up to the expectations.”

Anil Mistry, director of games & gambling at Endemol Shine Group added:

“It’s great to work with Pragmatic Play to create brand new games with the Peaky Blinders IP. It’s one of our most iconic and promising brands and we are excited by the potential of this partnership.”

In addition, the group holds rights to some of the most high-profile and award-winning dramas such as Black Mirror, Simon’s Cat and Mr. Bean. Among popular global formats are also MasterChef, Hunted, Pointless, Tenable and Wipeout.

Peaky. Blinders.

For those not so familiar with the award-winning BBC One and Netflix series, let’s just say that the production is supported by Caryn Mandabach and Endemol Shine Group’s Tiger Aspect. The series is distributed across more than 180 countries and there have been 5 seasons in total, with season 6 in the making.

Among the popular characters and actors are Cillian Murphy, Helen McCrory and Paul Anderson, with frequent guests such as Tom Hardy, Adrien Brody and other reputable names coming straight from Hollywood.

Celebrating Chinese New Year

In the meantime, Pragmatic has rolled out another impeccable slot release just in time for the Lunar New Year. It is called Money Mouse and it is played on a 3x5 grid with 25 paylines, featuring also wilds, scatters and colorful gameplay, whose blend leads to potentially massive wins.

“We are delighted to release Money Mouse as the Chinese New Year festivities approach. With a joyful theme, immersive setting and colourful gameplay, it is sure to be an excellent seasonal addition to our ever-growing portfolio,” concludes Melissa Summerfield.

Source:

“Endemol Shine Gaming Partners With Pragmatic Play For Peaky Blinders”, pragmaticplay.com, January 22, 2020.