DraftKings Enters eSports Market

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September 24th, 2015

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Daily fantasy sports operator, DraftKings has extended into the eSports market with the League of Legends World Championship, starting in October.

The market leader has also revealed six new deals with eSport teams for in-event promotions and eSports marketing.

According to Superdata research stats, the eSports market is most popular in the Asia-Pacific region with annual profits of approximately $600 million.

DraftKings chief revenue officer Matt Kalish gave Re/code the following comment this week: "We certainly have global ambitions here and want to be operating in as many countries as possible and as quickly as possible. The long game here is really tied in more with our international strategy."

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GREGJO 9 years ago Hero Member

Yes, the betting volume is growing on the eSports markets every year, and in my opinion in the near future the players could be superstars with high salary. This is why DraftKings enters to these markets. I think this is not sport, but a lot of people like it.

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Alexa Alexa 9 years ago Super Hero

Draft Kings keep surprising every day all the customers with their offers.They are getting in all the parts of the society and business.They are becoming competent even in e-sports market.They know that this market can become very popular in near future.

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sharpe 9 years ago Super Hero

Draft Kings is all ready the world leader in the fantasy sports betting business but obviously they didn't want to stop there and will develop even more their success by hitting the eSports market. The company works on full steam in the last years and it will not be surprising if they become in even more successful on...