Casino Gran Madrid and Yggdrasil Enter Content Distribution Deal

One of the most rapidly growing teams in the industry, Yggdrasil, has entered a successful content distribution partnership with Spanish brand, Casino Gran Madrid. The deal sees the studio’s well-equipped and fast-expanding library…

…available to members of this establishment. This includes, not only the latest releases, but a whole collection of hugely popular hits from the team. The agreement will undoubtedly bring plenty of benefits to both sides.

Yggdrasil’s Unstoppable Expansion

The award-winning team has been increasing its presence in certified markets at a rapid pace during recent years. By strengthening its position in key territories, they enlarge the already solid base of their followers. Commenting on the partnership with the operator, Frederik Elmqvist, Yggdrasil CEO, declares as follows:

“We are delighted to have agreed a deal with Casino Gran Madrid, who are one of the most well-known and prestigious operators in the regulated Spanish market. We are in the process of expanding our presence in Spain and today’s announcement is another positive step for us in the country.”

Enhancing the Experience

Under the terms of the agreement, the Spanish supplier will also gain access to Yggdrasil’s range of proprietary in-game promotional tools, BOOST®. As Daniel Ledesma, Online & Slots Director, Casino Gran Madrid believes, this should drive player engagement and retention. He also added that:

“Yggdrasil has a reputation for creating some of the best games in the market, and we are thrilled to be offering them to our customers. As they look to expand in Spain, we look forward to helping them grow with a long and successful partnership.”

Just to point out, the studio works hard on constantly refreshing its portfolio with diverse titles. The latest roll-out is Dwarf Mine, which takes consumers to an adventurous mission to unearth the shiniest gems there are. If slots are not your cup of tea…

…no problem, as they also made ground-breaking changes to some of the most popular live games. Even this tiny sneak-peak into their selection is more than enough to realize that this team is all about continuously upgrading players’ experience.

Teaming up as the Best Way to Grow

What proves even stronger that this creative casino software maker works constantly on delivering innovative services and products is their flagship YGS Masters semi-open platform for curation, development, and distribution of content. The latest one to join this powerful initiative is Dreamtech Gaming. This tool makes it possible for partners to combine the best features from both sides…

…and distribute them to an even wider range of consumers. Five brands have already tied the knot with the studio, namely AvatarUX, 4ThePlayer, Fantasma, Rabcat and Northern Lights. The first creation from this ingenious platform, Niagara Falls, is scheduled to go live in Q2 of this year.

Source:

“Yggdrasil signs with Casino Gran Madrid”, yggdrasilgaming.com, May 8, 2019.