BtoBet Expands South American Business

Developer of online casino and sportsbook platform solutions, BtoBet, has tightened their grip on market of South America via brand new partnership deal with Apuestalo.co...

...Royal Betting Solution's brand who has just been granted its 12th licensing by the Colombian gambling authority (Coljuegos) will soon begin its online gambling operations in this country, and with it, so will BtoBet.

A Lot Going On

BtoBet management has a lot on their plate lately, all for good reasons. They have appointed new CEO, Jean-Baptiste Cerna, and culminating their late summer with three CEEGC award nominations.

Their South American venture is well underway, with a deal already done and signed with Peruvian operators. In fact, the company is taking the LATAM market so seriously they have published an Industry Report on the opportunities of this huge, albeit young, market that is, in their opinion, “characterized by diversity…”

During the upcoming Betting on Sports conference in London, BtoBet's, Alessandro Fried, will be discussing Latin America and the potential for sports betting development there. The conference will bring all major sports betting industry brands together for a panel discussion.

High Expectations and Higher Standards

There is much optimism and a lot of anticipation for the first results of this partnership. General Manager of Apuestalo comments: “We are very proud to be partnering with such a reputable and leading company as BtoBet. Having already such a strong presence in the Latin American region, we have certainly benefitted from their experience, considerably reducing the time to go live.”

Royal Betting Solutions, he continued, has very high expectations and is set to “deliver the highest standard to its players.”

Both companies share the same vision about the industry's future. BtoBet's platforms for gambling and sports betting have a very advanced AI as the core of its system that can and will anticipate players needs in order to adapt and adjust offers according to that.

Source:

“BtoBet Expand Further in LatAm”, George Miller, europeangaming.eu, September 11, 2018.