Blueprint Gaming to Enhance Footprint of NetEnt and Red Tiger in UK

Two giant producers of casino software, Blueprint Gaming and NetEnt have announced a landmark deal that will further the exposure of Swedish-developed iconic titles like Vikings, Lost Relics, Gonzo’s Quest and Starburst.

As part of the German gaming and gambling company, Gauselmann Group, Blueprint is available on over 100,000 land-based terminals across the UK, Germany and Italy. The latest deal will launch NetEnt’s entire portfolio of innovative and fast-paced video slots on retail gaming machines in arcades, bingo halls and licensed betting offices in Great Britain.

Long-Term Agreement

The first batch of games will go live in the first half of 2020, bringing not only classics from an earlier period of development, but top picks and recent releases like Serengeti Kings, Dead of Alive 2, Piggy Riches, Spinata Grande, Ozzy Osbourne and more.

According to Andy Whitworth, chief strategy officer at NetEnt, the arrangement with Blueprint will immensely help with brand awareness expansion, as well as new revenue streams. The company is delighted to have partnered with market leaders in the UK, as it will extend the footprint on the island at a faster pace, allowing the group to reach new audiences. Matt Cole, managing director at Blueprint, comments:

“The ability to offer our customers and players content from NetEnt is an exciting opportunity and we are delighted to be working closely together on offering UK players a truly compelling variety of market leading content.”

Among the latest releases from Blueprint Gaming are Scribes of Thebes, Sweet Success Megaways, Deal or No Deal Megaways and Dragonfall, an 8x8 grid game with cluster pays and tumbling reels.

Strong Expansion Strategy

Meanwhile, a great number of operators from different markets has signed an aggrement to join NetEnt Connect, the provider’s content aggregation platform. Among the first clients is Ellmount Gaming Ltd. and the program is growing rapidly in terms of online shops with acclaimed reputation in the industry, including Bethard and GML Interactive Brands Stoiximan and Betano.

Reg Tiger Gaming, one of the leading suppliers of online casino software, purchased by NetEnt in September 2019, is also available on the platform. The producer’s portfolio contains over 99 games and Daily Timed Jackpots are also coming after validation and monitoring.

In the past several months, Blueprint managed to acquire Livewire Gaming, a specialist UK games developer with a strong reputation for creating quality category C, B3, D and B4 games. Likewise, the company has signed a content distribution deal with Lindar Media, whose flagship bingo brand MrQ is making a name for itself in the iGaming industry.

Last but not least, Blueprint extended its long-term partnership with SkillOnNet, a leading casino software platform, whose online brands offer agile service and latest games from big-name providers. Among the most popular casino platforms powered by SkillOnNet are PlayOJO, DruckGluck and LuckyNiki.

Source:

“New partnership will see Blueprint Gaming supply NetEnt games to players across the UK”, netent.com, January 28, 2020.