Blueprint Gaming, the leading slots developer, has signed a partnership with Rootz, the leading online casino platform provider and operator group.
Rootz’ established casino brands such as Caxino, Wheelz, and Wildz are now granted access to Blueprint’s extensive games portfolio. The integration through the ORYX Hub includes the developer’s popular series of Megaways titles such as Buffalo Rising and Diamond Mine. Players will also be able to enjoy branded titles developed by Blueprint, including Rick and Morty, Wubba Lubba Dub Dub, and The Goonies.
Representatives from Rootz, which recently debuted a marketing compliance toolkit, say that the latest partnership will significantly enhance their offering and that they are thrilled to be working with Blueprint and deliver its quality slots to their leading brands.
Tony Kjaldstrom, Chief Operating Officer at Rootz, said: “We’ve worked hard to produce a robust and flexible platform that powers great online casino experiences across our brands. This new partnership with Blueprint Gaming, one of the industry’s biggest slot developers, significantly enhances our offering.
“We are thrilled to work with Blueprint and deliver its quality slots to our leading brands, which I’m sure players will come to appreciate over the coming months.”
Officials from Blueprint Gaming, which recently unveiled Fishin Frenzy Big Catch, say that it’s amazing to see their titles with the Rootz online brands and more players than before will be able to access their suite of games.
Samuel Häggblom, Director of Key Accounts at Blueprint Gaming, said: “It’s amazing to see our highly-engaging titles go live with the Rootz platform and its online casino brands, enabling us to strengthen our presence in the European market.
“The group’s online casinos have formed an impressive customer base over recent years. With this new deal, more players than ever before will have access to our engaging suite of games.”
Blueprint focuses mainly on creating slot games for online and mobile markets all across the globe and its games are currently available to players on over 100,000 land-based gaming terminals all over the UK, Germany, and Italy. This game developer is creating original content that has become extremely popular. The company’s team of designers and developers is always striving to be more creative than ever when making new slots.
Rootz, on the other hand, was established in 2018 by a team of iGaming industry professionals with a focus on smart and efficient programming and robust content. It has built a platform that delivers the best online gaming management. The company values quality over quantity and believes that its small but highly motivated team can accomplish great things.
Source:
“Blueprint Gaming widens its horizons with Rootz partnership”, europeangaming.eu, August 23, 2021.