Bigly, a forward-thinking studio is set to shake up the iGaming industry with its innovative commercial model, offering operators an enticing opportunity to deliver top-tier slot games to their players at a capped cost. This new approach not only eliminates the need for traditional revenue-sharing agreements but also gives operators the freedom to tailor their game selection while retaining a larger share of the profits.
Bigly’s Unique Commercial Strategy
Traditional agreements between operators and studios typically involve sharing a percentage of the revenue generated from games. This model often restricts operators, who are left promoting similar games as their competitors while giving up a significant portion of the income to the game studios. Bigly aims to change that by introducing a hybrid model that combines a capped fee with a revenue share component, offering operators a predictable expense while retaining the bulk of the revenue.
Operators that partner with Bigly will no longer have to worry about spiraling costs, as their fees are capped at a fixed amount each year. This allows them to focus on promoting games that resonate with their players, without the burden of excessive revenue share cuts. Bigly’s capped fee structure is expected to offer operators substantial monetization opportunities, while still delivering high-quality, engaging slot content.
Bigly plans to release ten premium titles each year, ensuring that operators consistently receive fresh and innovative content. As the portfolio expands, operators get even more value for their investment, benefiting from a growing library of top-quality slot games. One of the first games to be launched is Deep Sea Treasure, a cascade-style slot with eye-catching visuals and plenty of bonus features designed to keep players engaged.
This innovative roadmap ensures that Bigly’s partners are always ahead of the curve, providing their players with exciting new experiences. The studio’s emphasis on high-quality content means operators can offer unique gaming experiences that stand out in a crowded marketplace.
One of the most appealing aspects of Bigly’s business model is its reliability. With a capped monthly cost, operators can easily budget for the games without worrying about unpredictable expenses. This allows operators to allocate more resources to marketing the games, which, in turn, boosts their performance and generates more revenue—revenue that operators get to keep.
This model is a significant departure from traditional industry practices where a substantial portion of earnings is shared with the game developers. Bigly’s approach ensures that operators can maximize their returns while offering players an engaging gaming experience.
As Liam Mulvany, Founder and Chief Commercial Officer at Bigly, explains: “Bigly is not just another slot studio – there are already 100s of those doing pretty much the same thing. This is an industry that talks a lot about innovation yet still turns to the same commercial model that’s been used for decades. Instead, we have come to market with an entirely new commercial model we believe will be super appealing to operators."
Mulvany’s vision is to give operators more control over the games they offer and how they promote them. This increased creative freedom, combined with the capped costs, allows operators to push Bigly’s content as much as they want, knowing that the more they market the games, the better they will perform, and the more revenue they will generate. The flexibility provided by Bigly’s model is exactly what operators need in an era of rising costs and narrowing profit margins.
Collaboration with Reelsoft for Game Development
To bring its vision to life, Bigly has teamed up with Reelsoft, a key player in the iGaming technology sector. Reelsoft will serve as the company’s technology partner, providing the technical infrastructure needed to develop and distribute Bigly’s games. At the core of this partnership is Reelsoft’s cutting-edge remote game server, Vision RGS, which enables the rapid development and smooth integration of casino games such as slots, table games, and crash games.
Reelsoft’s technology will ensure that Bigly’s games are built on a stable and scalable foundation, making them easy to integrate into operators’ platforms. This partnership gives Bigly the tools to deliver high-quality content consistently while maintaining the flexibility to innovate and experiment with new concepts.
Thomas Nimstad, CEO of Reelsoft, expressed his excitement about the partnership: “We’re thrilled to support Bigly’s journey from unique concept to launch. Their innovative approach to the commercial model is exciting and new in the industry, and we’re excited to see their creative vision come to life on our Vision RGS platform. We believe in empowering studios like Bigly with the tools and infrastructure they need to focus on creating exceptional content, and we’re confident that Bigly will shake up the market with their new commercial concept and games.”
Source:
''Introducing Bigly, the game-changing studio'' Press release. September 20, 2024.
