Betsoft Makes A Content Supply Deal With Caliente

Betsoft Gaming, an online slot provider, has signed a content supply deal. It will notably extend the brand’s presence across Latin America. With the newly written deal, their complete library will go live, with one of the major players in the Mexican market, Caliente.

The agreement will allow Caliente to add their new partner's online slots as well as the broadly popular Slots3 series among others.

The Mexico-based brand features online slots, live casino and sports betting products. It also works with some of the biggest providers of content and associated merchandise for the online gambling industry. They are the largest casino and online sports betting operator in the country.

Recent Events

Within recent months, Betsoft has joined forces with other LatAm-focused brands, making this most recent deal another notch under its belt, so to speak. The Malta-based supplier of casino content, earlier this year, secured its entry into the Colombian gaming market.

They managed to do so through a partnership with Spanish gambling group, R. Franco Digital which provides an online gaming platform. Thanks to that deal, Betsoft games have become accessible to R. Franco’s online casino customers in Colombia.

Partnership

In the past ten days, the agreement with Betsoft was the second one to be declared by Caliente. Near the beginning of this month, the operator has revealed cooperation with the data provider and racing content, SIS.

The partnership with SIS provides their Greyhound Channel to the Mexican bookmarker that will be covering its whole homeland and retail network. The channel will be served in Spanish.

A football legend, Diego Armando Maradona, was revealed last month by Caliente as the face of their new advertising campaign.

Shared Admiration

Francesca Raniolo, Betsoft Sales Executive, when commenting on their last client, said the following statement: “We are thrilled to have partnered with Mexico’s largest online casino."

She has also added: "With our portfolio of high-quality, casino games, we are ready to support Caliente’s status as Mexico’s biggest and best-known operator. We look forward to help grow Caliente’s player community even further with the addition of unique new content.”

A deal that was made by Caliente and Betsoft, incorporates the opportunity for the merger of extra content by the supplier in the future.

Head of Gaming at Caliente https://jswqzs.com/casinos/caliente-casino, Nimrod Dvir, stated:

“We look forward to help grow Caliente’s player community even further with the addition of unique new content. We have recognized Betsoft as a leading slots games provider for a long time, and our team is passionate about making their games available to our players. Our goal is to offer world-class entertainment to Mexican players, which means securing partnerships with world-class providers who have a similar scale and vision to Caliente.”

Dvir also said: "We see our partnership with Betsoft as one of the keys to securing our place at the forefront of the market in the future."

Source:

“Betsoft Gaming Makes Big Strides into Mexico with Market Leader Caliente.mx”, betsoft.com, May 20, 2019.