Desktop and mobile casino software developer, Betsoft Gaming, has penned a strategic partnership agreement with an established online casino platform provider and operator SoftGamings based in Riga, Latvia.
As a result of this comprehensive content deal, Betsoft will be extending their reach in Eastern Europe by becoming available in numerous markets of this region via local casino operators.
The agreement encompasses the entire signature Slots3 series of games provided by the developer...
...this will ensure that players from different regional markets belonging to specific countries in the Eastern part of the continent will gain insight into brand's most recent innovative titles as well as classic games, now deemed hits in different parts of the world.
The decision to opt for Betsoft was an easy one for SoftGamings; according to Svetlana Gasel, the company's Head of Partnerships, SoftGamings is always seeking the finest iGaming industry content that they can offer in the right jurisdictions.
She commended their new partners by saying: “We consider Betsoft to be one of the most successful content providers in the entire industry.“
“We are thrilled to be able to add their cinematic content to our portfolio, and we look forward to strengthening our partnership and seeing even greater value from new content in the future,” she added.
BetSoft's marketing Director, Annamaria Anastasi, was delighted with the prospect of company's venture into new markets – as a brand known for thinking in terms of future plans and building their partnerships accordingly, the agreement laid the foundations for the integration of further content over time.
“With one of the world’s strongest, most diverse libraries of traditional slots, table games, and new innovations, certified for more than 15 markets, Betsoft were able to address all of SoftGamings’ requirements,” said Anastasi.
2018 was largely successful for both companies who have made substantial leaps in regards to markets entered and content enhancements provided and developed.
Merely days ago, the Latvian company formed a similar partnership with one of the global leaders in casino software solutions, Play'n GO. Prior to that, in November they struck a coalition deal with Austria-based Amatic Industries who supplied the proprietary HTML5 package, “robust and easy to use,” as is the norm for Amatic.
As for Betsoft, they released ChilliPop in late November and inked a cooperation deal with European multinational online operator Royal Spinz.
On the subject of latter, the company's spokesperson said: “To continue this pace of expansion, and to satisfy content-hungry audiences in existing markets, Royal Spinz required a new content partner with the right quality and quantity of games, delivered according to a reliable roadmap. Betsoft were thrilled to able to meet all of Royal Spinz’ requirements.”
Source:
“Betsoft Gaming Expands into Eastern Europe, Signing Agreement with SoftGamings”, betsoft.com, December 10, 2018.