Bethard Expands B2B Growth by Rebooting Fastbet

World leading sportsbook and iGaming platform, Bethard, whose slogan, “We don't wait for opportunities – We Create Them,” has proven right on so many occasions, is relaunching its B2C brand Fastbet.

As part of the efforts to expand its B2B division, the group has decided to deploy this ‘pay n play’ site in collaboration with Together Gaming, and to showcase all potential betting capabilities to clients across Europe and North America.

This site will embrace Trustly’s payment technology that requires no traditional registration standards or procedures, allowing its customers easy access without the need of setting up an account.

Erik Skarp, CEO, commented that Bethard is always on the lookout for new trends, as embracing modern technologies means only one thing – faster establishing as a major supplier in the industry… he also said:

“We can see that there is a strong development towards faster and easier gaming products. Fastbet is our test case to ensure that we offer our increasing B2B customers the latest in gaming trends.”

No Migration Whatsoever

Despite the previous announcements that all customers will be migrated to Bethard, due to the Fastbet’s eventual shut down, the operator has decided to continue its sports betting services, casino and live dealer games on the platform.

The company has also recently signed major long-term deals with SBTech, software suppliers Wazdan, Nolimit City, Oryx Gaming and others.

Perhaps one of the most significant partnerships is the ambassadorship with one of the most popular football players in the world – Zlatan Ibrahimovic.

With licenses in UK, Malta and Denmark, along with a dozen of B2B partners such as Betive, LetsBet and SverigeCasino, the brand has set a major footprint in Europe’s top regulated markets. Bethard is also waiting for the approval of applications in Sweden (new gambling regulation starting on January 1st, 2019), Germany and Ireland.

Skarp also said the following:

“We are currently in discussions with an American player for a potential partnership for the US market where we would provide our platform and expand our B2B business, which today is operated under Together Gaming.”

Source:

“Bethard relaunches Fastbet as part of B2B growth plans”, igamingbusiness.com, November 26, 2018.