Bethard and Nolimit City Ink Partnership

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July 18th, 2018
Back Bethard and Nolimit City Ink Partnership

Another new deal has been struck, and again it's between two rather big names in the gambling industry – the casino game supplier, Nolimit City and casino operator focusing on the Swedish market, Bethard. The inking of the multi-year contract means that Bethard will be immediately integrating Nolimit City's full repertoire of slot games on their platform.

The supplier will go live with Bethard during the coming months who will be benefiting from Nolimit's suite of masterful and innovative titles, both classic and new, with every new release in the future being automatically added to Bethard's platform.

Head of Sales for the supplier, Malcolm Mizzi, comments: “Being linked to another tier1 operator in the industry gives us more fuel to deliver more great slot games. Bethard Group has become a leading name in the industry and we’re ecstatic for this partnership to happen.”

Casino Manager for the Swedish casino operator, Bjørnar Heggernes, adds: “We always aim to give our players the best possible gaming experience they can get, therefore, I am thrilled to team up with a talented provider like Nolimit City. Offering stunning artwork and fantastic gameplay, we are confident that the content will be an instant success across our brands.”

Several months ago, the operator made a real breakthrough by appointing Sweden's most popular athlete and one of the most prominent figures in the world of football, Zlatan Ibrahimovic, as their new brand ambassador. A series of fun TV adverts ensued that truly elevated Bethard's profile and made them more prominent worldwide. It is one of the fastest-growing operators in the industry. They are offering a B2B whitelabel platform which allows cross selling of Nolimit games to their entire network. Nolimit, also hailing from Sweden's capital Stockholm, is a casino game developer who has also developed their platform in-house.

Source:

“Nolimit City and Bethard ink partnership deal.", nolimitcity.com, July 16, 2018.

“Bethard will be immediately integrating Nolimit City's full repertoire”

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