BETER, a leader in fast-betting content and data, has taken another major step forward by partnering with UK-based betting operator 10bet. This agreement brings BETER’s highly popular ESportsBattle tournaments to 10bet, expanding the operator’s range of fast-betting options and enhancing its appeal to players across the globe.
10bet’s Growth and Strategic Expansion
With over 20 years of industry experience, 10bet has built a strong reputation for delivering top-tier sports and casino betting products. The operator boasts a robust presence in regions such as South Africa and the UK, continuing to grow in highly competitive markets. Through this new partnership with BETER, 10bet is strengthening its product offering, catering to a demand for faster, more engaging betting experiences.
The initial stage of the partnership will see 10bet offering BETER’s signature eFootball and eBasketball tournaments to its players. However, the operator also has the option to expand its range by adding eHockey and CS2 in the future. This strategic move allows 10bet to meet the growing appetite for round-the-clock esports betting, a sector that has seen rapid growth in recent years.
The integration of BETER’s ESportsBattle tournaments into 10bet’s platform was achieved through Playtech, a prominent name in the gaming technology space. Playtech had previously teamed up with BETER to give its operator partners access to BETER’s complete portfolio of fast-betting content. This seamless integration enables 10bet to deliver a superior experience to its users, ensuring smooth access to BETER’s esports offerings.
BETER’s ESportsBattle tournaments set a high standard in the fast-betting arena, offering over 35,000 monthly events across multiple markets. Players can choose from up to 50 betting markets per event, with live streaming available around the clock, ensuring constant action and engagement for bettors. In addition to nonstop betting opportunities, these tournaments provide a solid 7.5%+ average margin for operators, making them a highly attractive option for sportsbooks.
BETER’s CEO, Gal Ehrlich, highlighted the significance of this partnership, stating, “10bet is a high calibre operator with strong presence in a range of key markets such as the UK and South Africa. These are highly competitive markets where sportsbooks must offer a top player experience to stand out from their rivals.”
Ehrlich went on to explain that the addition of BETER’s esports content would enhance 10bet’s ability to provide its players with a round-the-clock betting experience. “Our esports products offer non-stop betting on popular disciplines such as eFootball and eBasketball, which the operator can now use to strengthen its content offering to players,” he added.
Expanding BETER’s Market Reach
BETER’s Chief Revenue Officer, Chuck Robinson, emphasized the company's growing influence in global markets, with 10bet being the latest in a series of high-profile partnerships. Robinson explained, “BETER is on a roll in terms of signing deals with top-flight operators in core markets worldwide, with 10bet being the latest addition to our roster of partners.”
Robinson further highlighted BETER’s role as a pioneer in the fast-betting format, noting that its premium esports content offers the kind of constant action that appeals to the next generation of bettors. “We are thrilled to see our content live with 10bet and look forward to a fruitful cooperation,” Robinson concluded.
10bet’s spokesperson, Yuval Klein, echoed these sentiments, expressing excitement about the new collaboration with BETER. “We go to great lengths to offer our bettors the best online betting experience in the market, and the addition of BETER’s ESportsBattle tournaments is a testament to this,” Klein remarked.
Klein also highlighted the growing demand for fast-betting content among players, noting that BETER’s esports tournaments align perfectly with this trend. “Bettors now demand fast-betting action, and BETER’s content successfully delivers this,” Klein added.
This partnership between BETER and 10bet is a clear indication of the continued growth and evolution of the esports betting sector. By providing players with access to nonstop betting opportunities and expanding its global presence, BETER is positioning itself as a leading force in the fast-betting market, with 10bet poised to benefit from this innovative approach.
Source:
''BETER launches its next-gen content with 10bet'' Press Release. October 14, 2024.
