BETER and Playtech Partner to Bring 24/7 Esports Betting to Operators

In a significant advancement for esports betting, BETER has teamed up with Playtech, a global leader in gambling technology. This partnership enables Playtech’s operator partners to access BETER’s renowned ESportsBattle tournaments, providing continuous betting coverage across thousands of events each month. By joining forces, the two companies aim to cater to the rising demand for esports wagering with a robust offering that includes around-the-clock events and high engagement potential.

Continuous Coverage and Expansive Betting Options

The centerpiece of this collaboration is BETER’s ESportsBattle, which boasts an impressive 35,000 events monthly, featuring up to 50 betting markets per event. This arrangement grants Playtech’s operators an opportunity to offer a fully immersive betting experience with multiple markets and diverse gameplay options, making it easier for bettors to stay engaged. With an average margin of 7.5%, this partnership sets a high bar for fast-paced, action-oriented content in esports betting.

Gal Ehrlich, CEO of BETER, expressed his excitement about working with Playtech, saying, “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access.” Ehrlich’s comments highlight the shared goal of expanding esports betting experiences to reach an ever-growing audience, with both companies aligned on their vision for engaging entertainment and betting options.

The collaboration between BETER and Playtech reflects the increasing importance of esports betting in the gambling landscape. Chuck Robinson, Chief Revenue Officer at BETER, emphasized how the deal represents a strategic move for operators to tap into this emerging sector, noting, “This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This is a fast-growing vertical, and our content allows operators to unlock its potential.” Robinson’s remarks underscore the rapid growth in esports betting, which has quickly become an essential offering for online betting platforms aiming to attract a modern audience.

Playtech, with its extensive operator network, is well-positioned to maximize this opportunity by incorporating BETER’s popular ESportsBattle tournaments into its offerings. Yori Arami, VP of Sports Commercial at Playtech, praised BETER’s contributions, saying,“BETER has emerged as one of the leading providers for esports betting content and we are pleased to be able to offer our partners its well-recognised ESportsBattle tournaments. Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences.” According to Arami, this integration enables Playtech operators to engage customers in new and dynamic ways, marking a step forward in Playtech’s esports strategy.

Real-Time Innovations and Strategic Expansions

BETER has made strides in real-time betting data, adding new features that enhance viewer engagement. Earlier this year, BETER partnered with Grid, a live data provider, to launch predictive tools like The Map Winner Prediction Tracker and real-time stats widgets. These advancements, designed to offer live insights during gameplay, are particularly appealing to esports fans seeking an interactive and data-rich viewing experience.

The partnership with Playtech also fits within BETER’s larger strategy to expand globally. Recently, BETER has signed deals to introduce its content to markets in Latin America, Africa, and Europe. For instance, a recent partnership with Codere has allowed BETER to bring esports betting to Spain and Latin America, while an agreement with SportyBet facilitated entry into key African regions. This collaboration with Playtech strengthens BETER’s global presence, allowing its advanced content to reach even more esports fans worldwide.

Source:

''BETER and Playtech have entered into a partnership to deliver esports content'', beter.co, October 28, 2024.