Play’n GO has launched a new platform for Danske Spil’s new online casino at vegas.dk in its first agreement with an operator controlled by the state and WLA-member.
Danske Spil launched its online casino to boost its presence in the Danish market and target new groups, which it says it can’t do with its existing casino.
The State lottery intends to separate itself from the 30 other casino license holders in Denmark by appealing to casual players.
The Play’n Go platform, based on its “GAT” (Game Account Toolkit), offers an “Achievement engine”.
Vegas.dk specializes in achievements and rewards rather than bonuses and common loyalty programs according to Søren Schneider, head of games at Danske Licens Spil.
“We think we can create a unique and strong position in the market with this platform and give more value and entertainment to the players than our competitors are capable of,” Schneider said.