Optimization of WagerLogic brands to boost service
An announcement came from e-Gaming software and services provider WagerLogic that it has closed a deal with Maxymiser to test and optimize its InterCasino and VIP Casino online brands.
Thanks to the deal, the brands will see Maxymiser develop, design and implement a strategic testing program across critical pages of the websites, including registrations and deposits.
It has been noted by Nicky Getley, head of acquisition at WagerLogic: “Maxymiser clearly offers the best testing solution on the market and we are confident their approach will give us the insights that we need to optimise our site for all visitors and international audiences. Testing is not a one-time fix, but an evolutionary process and Maxymiser is the right long-term partner to ensure WagerLogic can optimise all its online assets.”
On the other side, Maxymiser’s UK General Manager Wayne Morris, added: “There is no place for guess work when it comes to deciding the best design, content and layout combinations to drive conversions on a website. In such a competitive online landscape, operators like WagerLogic understand that sophisticated testing and personalisation are critical to providing in-depth insights that inform a long-term, strategic roadmap for website optimisation.”
