4ThePlayer and First Look Games Form Partnership to Boost Marketing Potential

Up and coming creator of mobile-first gambling games, 4ThePlayer is increasing its footprint in the market by forging new alliances with other industry renowned developers, such as First Look Games. The company’s growth strategy will be backed after providing direct access to a content resourse service, capable of introducing its clients to new affiliates.

As a result of this partnerhip, 4ThePlayer will open its portfolio for the world-wide affiliate community and boost its marketing potential while building a stronger reputation and image within the regulated sector of iGaming.

Among the announced game assets are 9K Yeti and 1 Left Alive, including information and data that will enable a more efficient communication stream with hundreds of online casino affiliates. The studio is currently working on two new games, Zeus vs Thor and Shark.

Made by Players for the Players

By operating with a single mission on their mind, people at 4ThePlayer tend to create and deliver the best games and experiences for the players, based on top-class math profiles capable of triggering huge win potential and engaging gameplay atmosphere.

First Look Games has a very far-reaching collaboration and the company’s partnerships include distribution deals with 2BY2 Gaming, Green Jade, Push Gaming and many other creators of mobile optimized casino content.

By cooperating together, studios are given a unique opportunity to advertise prime video slots to affiliates and publishers, even two weeks before the official release. This marketing potential maximizes the exposure on the entire network and helps building player anticipation. Chief executive of 4ThePlayer, Andrew Porter, provides more insights:

“4ThePlayer.com appreciates affiliates, we welcome any innovation that allows us to work closely with them. First Look Games provides that innovation on their platform. First Look Games not only introduces us to new affiliates but also makes the content discovery process for them easier. Accessing the audience reach of First Look’s affiliates will allow more players to discover mountainous wins on 9k Yeti and battle Zombies as the Lone Survivor in 1 Left Alive.”

Noticed by the Industry

As the ultimate vehicle for game studios when it comes to promoting their content around the world, First Look picks up many requests from other game providers. As stated by Tom Galanis, founder of the company that enjoys great publicity in the iGaming industry, 4ThePlayer has been recognized for quality by a large number of affiliates, who look forward to implementing its groundbreaking content with big wins, slick gameplay, gorgeous graphics and immersive sound effects.

“Their high-quality gaming content is already being noticed by the industry as a whole, so assisting them in moving forward and growing as a company is a real honour for everyone at First Look Games,” concluded Galanis.

Among other partners of this studio are also Scientific Games and Relax Gaming, while its cooperation with Yggdrasil Gaming is based on YGS Masters, a program that gathers leading software developers from the online gaming sector such as Dreamtech, Northern Lights, Rabcat and more.

Source:

“4ThePlayer.com signs on to First Look Games”, 4theplayer.com, March 9, 2020.