2BY2 Gaming Hooks Up with First Look Games

Independent Chicago-based slots developer, 2BY2 Gaming, has partnered with First Look Games, a platform that connects game studios and online casino affiliates through a direct link.

By signing the agreement with a premium content resource for iGaming publishers, 2 By 2 will join house developers of the famous 1X2 Network. Consequently, the platform will share up-to-date information on games with publishers by uploading its full suite to the library, including marketing assets for affiliates that can be downloaded and used for further production of content for users.

‘Sneak Peek’ And Other Options

The software producer has also opted for FLG’s premium product, enabling it to maximize exposure of new releases. This option also allows the developer to upload all game specifics two weeks before the launch, granting its affiliates to take a sneak peek.

Founder of the platform, Tom Galanis commented:

“We are thrilled by this partnership with 2BY2 Gaming and believe our platform will offer the developer tremendous value. 2BY2 Gaming is a well-established and thriving premier game studio which seeds its content through aggregators and will hugely benefit from the direct exposure First Look Games gives them within our publisher network.”

Quicker And Easier Access

The main advantage of joining FLG represents a unique opportunity for the participating affiliates who can gain quicker and easier access to gaming content and other promotional assets. Better player exposure to a large collection of games is also beneficial for the operators, as it includes more wagering and player interaction. Both companies are extremely excited about the agreement, expecting a great success in the coming period.

Founder of MB Consulting International, Bob Schuijt, who happens to be the exclusive online distributor of 2BY2 Gaming video slot content, said:

“The challenge as a game supplier is that we have little to no control on how and to what extend operators promote our games. By directly connecting with the affiliates and their networks, we can finally bridge this gap and have better control to promote our great library of successful video slot games to a larger audience of players globally.”

Source:

“2BY2 Gaming signs up to First Look Games”, igamingbusiness.com, September 25, 2018.