Song88

When it comes to normal casino games all you need is a team of coders, graphics artists, and mathematics. Often not even all of these, as parts of the process can be outsourced. Sports betting is an entirely different beast, as it requires constant supervision, gathering statistics, keeping an eye on match results, and in some cases offering live feed and much more.

Song88 is an upcoming Asiaa-based sportsbook provider, offering an alternative to markets that tend to be ruled by a handful of established operators. Not much information exists about the company, it having seemingly entered the iGaming scene around 2022. The name would suggest Chinese origin, as the number 88 is considered a lucky one. However, there are some iGaming professionals behind the company, with links to iGaming Asia.

Sportsbook Provider First and Foremost

Whilst the company homepage does provide some spots, empty as of yet, for live casino and other casino games, these are more than likely to come from their partners. This might also mean that in the future the company will be offering platform services, like white-label or turnkey software for online casinos.

For now, the company offers a sportsbook. This is aimed at Asian casino markets, though it might eventually become available in the wider world, as things tend to go.

The first thing to pay attention to is the interface. This is pretty straightforward, and designed with clarity and ease of use in mind. It honestly doesn’t really differ from what has become the norm, other than having an “Asian view” and “Euro View”. These two simply change the way the matches and targets are listed.

You have a view of all the sports on the left-hand side, with a drop-down menu that allows you to check different leagues and events. Most of the screen is taken up by the details on these, whilst there are also separate tabs for bets placed. Players can choose different views, like decimal or Malay, Hong Kong, or Indonesia, to display the odds. Betting options are quite slim with a simple setup of winner/loser, handicaps, and such.

However, when you move into live games you tend to get many more betting options. This depends very much on what sports we are talking about, but tends to be a good dozen options even for the less popular ones.

Can I bet on…

…football, ice hockey, waterpolo, rugby, MMA, or Formula 1? Of course you can, there’s no shortage of sports and targets to bet on. The list includes a pretty massive selection of leagues or other similar markets under each individual sport. Esports are present, and even virtual sports can be found under their own headings.

Conclusion

It’s quite evident that Song88 is just starting up. They are a relative newcomer to the markets, and even their website lacks much in the way of information. For example, there isn’t any mention of origins of the company, who runs it, or what licenses it employs. It might take quite some time before the company makes it to worldwide online casinos, and for now, they are mostly targeting Asian markets.

External links:

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