BLOX

Blox Limited arose from a need and an opportunity. The roots were laid by a cadre of experienced online gaming professionals. This is the same setting as for many other new iGaming companies. However, this time around the company was established to make sure that players had access to the best titles from all producers, rather than to create more slots for a market that is already suffering from overabundance.

This is something the company has succeeded in quite well, bringing many big and small companies alike under their content platform. Blox is very much concentrated on the Italian market, so you are not very likely to run into online casinos powered by this provider beyond this market area. At least for now, as growth keeps propelling the company forwards. The company has its headquarters in Malta.

The chosen content producers

Best title from all producers, you say? Well, what does that even mean? It means that you won’t necessarily find thousands of slots to play at online casinos using software from this aggregator. And at the same time, it means that you can find everything from the very first classic slots to the latest experimental games. Hand-picked selection of player favourites.

And it’s rather a shortlist than short list when it comes to software producers that want to work with Blox Limited in the Italian market. Current partners include the following companies:

• GameArt
• Evolution Gaming
• Kalamba Games
• Yggdrasil
• Habanero
• Wazdan
• Nolimit City
• Gamzix
• LiveG24
• Fugaso
• Eurasian Gaming
• Booming Games
• Pragmatic Play
• Playson
• Microgaming
• iSoftBet
• 1x2 Gaming
• Espresso Games

As is obvious from this list of providers, the gaming selection is hot when it comes to live casino games, table games and especially when it comes to online slots. By the looks of it, the company has selected both big and small gaming providers, and no doubt will add more in the future.

How the games get to online casinos

How do online slots actually work? Let’s take Blox Limited as an example. This company is a content aggregator, which means that they have their own platform, software, the functions as a “home” to all their partners. These partners are the game producers.

Now, you might think that adding slots to online casinos is as easy as just pressing add, or download and upload, or something like this...and it can be, but only if companies like Blox make it so. See, they provide the infrastructure and software that is used for making sure that everything from logging in to adding games and updating the played rounds on servers works without a problem.

So, how things work, is that first say Microgaming produces a slot. Then they are in contact with Blox, who make sure that the slot can be added to the platform without any issues. They also need to make sure that the servers, RNG, and things like bonuses work with this game. Once this is done, online casinos can update their site by adding the game into the collection and do so without having to worry about all of the above.

This is, of course, a simplification. However, if you were wondering what’s the point of companies like these, now you know. It simply makes everything easier for game producers, online casinos and the players.

Gamification and promotional tools

It’s true, there are many companies like this. Not that many on the Italian market, but a few still. So what makes companies like Microgaming partner up with Blox ltd? Or, become preferred partners with them?

We go back to the previous answer, which is the software. Not only does it make things run smoothly, but it adds that extra layer of functionality which allows online casinos to interact with the customers in any way they see fit. And what they usually see fit, is offering bonuses and promotions. To these Blix has added achievements and more importantly things like casino slot tournaments.

Their own platform doesn’t override anything, so you should be able to enjoy software provider promotions too. Such as the countless massive holiday promos by Yggdrasil. Gamification depends a lot on the online casino in question, and when done right can add a whole new world of enjoyment on top of the games.

When it comes to technical aspects everything is well taken care of. No need to worry if your device is compatible, as these games and casinos work on all devices from smartphones to desktop computer, or even TVs, as long as there’s a web browser to use.

External links

• Homepage
• LinkedIn