Swedish - headquartered company, Cherry AB, is continuing its expansion efforts towards other regulated iGaming markets in Europe, this time by signing a content supply agreement with Svenska Spel Sport & Casino.
The partnership will actually integrate Yggdrasil Gaming’s leading casino slots portfolio into the platform, since it represents one of the subsidiaries that operate within the Scandinavian jurisdiction. As a reminder, the Swedish landscape will open its doors to regulated online gaming on January 1st, 2019.
Sweden’s largest gaming operator owns a network of brands including Lotto, Triss, Stryktipset, Oddset, Vegas and Casino Cosmopol. By adding Yggdrasil’s catalog full of innovative products and promotional tools, including Brag and Boost, but also Penguin City, Hanzo’s Dojo as well as the recently launched Wolf Hunters, the company will set a strong foothold in the entire region...
Fredrik Elmqvist, CEO commented about the deal:
“We’re really happy to have agreed terms with Svenska Spel ahead of the Swedish market regulating next year. Our strategy to expand our regulated market footprint is ahead of schedule and demand from operators across a wide variety of regulated and newly regulating markets is rapidly growing. We will be ready to go well ahead of the January 2019 launch date.”
Simultaneously, when asked about the integration of top-performing titles into the library, Fredrik Wastenson, MD at Svenska Spel Sport & Casino, said:
“Yggdrasil was an obvious choice when selecting a casino gaming solutions partner. The innovative offering performs well in regulated markets and we are confident they will attract a large following in Sweden.”
...recent happenings from June 2018 when CEO and president, Anders Holmgren was relieved of duty after being arrested under the suspicion of insider trading.
Despite the negative developments, Cherry AB achieves strong organic growth through strategic acquisitions of belligerent companies that operate in top business areas such as online gaming, game development, online marketing, gaming technology, and restaurant casino...
The group is also listed on Nasdaq and it employs 1,400 people around the world.
Source:
“Yggdrasil signs Svenska Spel content agreement ahead of 2019 Swedish market regulation”, cision.com, October 5, 2018.