SkillOnNet, a cutting-edge online casino provider which operates some of the largest brands in the world, has just released a new player feature, Hot or Cold. The feature is already available at PlayOJO and soon will be launched network wide.
Hot or Cold enables players to see which titles are on winning or losing streaks. This allows gamblers to decide which games they want to play following the payouts from the previous hour. Hot games are presented with a flaming red icon while Cold titles are displayed with a blue ice icon.
The new feature has been designed in-house by SkillOnNet , with the goal to increase the level of engagement and overall retention. The release of the Hot or Cold feature at PlayOJO has been backed by a large advertising campaign on TV, social and digital media. The TV ad campaign is now available in the UK and will soon be accompanied by the promotion on radio, national and local press.
After the launch of Hot or Cold at PlayOJO, SkillOnNet will deliver the feature to all casinos on the network. It will include leading platforms such as Slingo, SpinGenie, GentingCasino, ZebraWins, Metal Casino, MegaCasino, and EU Casino. At the same time, TV campaigns will be launched by BacanaPlay in Portugal and PlayUZU in Spain. This is yet another innovation coming from the SkillOnNet team. The platform is also known for providing partners with a huge gaming portfolio including more than 3500 titles from leading developers.
Speaking on the new addition, Michael Golembo at SkillOnNet, said:
“Hot or Cold is another great innovation from the team and we are thrilled to be launching it at our flagship PlayOJO brand. Players no longer have to rely on intuition alone to see if a game has been paying out or not.”
Based on Golembo’s words, PlayOJO supports the launch of Hot or Cold with a core marketing campaign in the UK before they introduce the feature across the SkillOnNet network. He believes that the commitment to modernization and marketing makes them a leading online casino platform in the world.
SkillOnNet is one of the leading suppliers of casino software, providing online gambling operators with excellent titles. It has years of experience in the industry and its software stands out with high quality and excellent technical expertise. The company is focused on delivering flexible platforms which adapt to ongoing changes in the sector.
Source:
“SkillOnNet debuts unique “Hot or Cold” player feature at PlayOJO”, europeangaming.eu, August 31, 2021.