One of the leading iGaming groups in the industry that focuses primarily on lightweight games, SkillOnNet, has announced a fully localized version of its PlayUZU brand in the emerging and fast-growing market of Mexico.
The launch of its transparent online casino will even be supported by a big budget TV ad campaign, since the award-winning operator has obtained a license to go live in one of Central America’s fastest-growing gambling sectors.
According to the online casino platform, its powerhouse PlayUZU brand has proved to be hugely popular in Spain and other LatAm markets. It is now available as the company’s fully localized version and a Spanish-speaking casino, featuring software from more than 43 suppliers, including up-to-date payment options, a loyalty program and outstanding prizes!
As advertised, PlayUZU will offer the same Fair Casino that has made its PlayOJO sister site a household name in regulated European markets. This refers to no wagering requirements as well as other unique features in the style of OJOplus – a chance to get money back in real time on every bet win or loss.
The arrival of SkillOnNet and its latest brand PlayUZU in Mexico is supported by localized digital marketing as well as social media campaigns, influencers and a big budget TV ad campaign.
As revealed by SkillOnNet its latest brand has achieved huge success in Spain, and the company now wants to set sights on the broader Spanish speaking market. Launching in Latin America is also backed with local payment methods and a selection of appealing games, available to players from January 2022.
Given how big video bingo games are in Mexico, PlayUZU will also introduce a fully localized P2P bingo product. The brand will focus exclusively on casino and deliver a special experience that should position the powerhouse brand at the very top in the upcoming months.
SkillOnNet is also not hiding the fact when saying that its brand tends to become the default destination site for casual players throughout the country, just like PlayOJO in the US.
“We are thrilled to be making our debut in the Mexican market,” said Maor Nutkevitch, head of corporate development at the company.
Commenting the recent launch of PlayUZU in Mexico, the head of corporate development has also revealed that the team believes in securing a substantial market share across Latin America, mostly thanks to the Spanish and Portuguese-speaking brands PlayUZU and BacanaPlay.
After entering one of the most prominent markets in the region, SkillOnNet is confident about setting a firm foothold, which is primarily going to be based on communication and digital performance channels, which should drive significant brand awareness in the upcoming weeks, concluded Nutkevich.
Source:
“SkillOnNet makes Mexico debut with PlayUzu.mx”, skillonnet.com January 5th, 2021.