More amazing news comes straight from Germany, where an important partnership has just been concluded!
In a bid to ensure a responsible and transparent iGaming environment, Rightlander has assumed a vital role in observing HAPPYBET's affiliate websites, focusing mainly on upholding German advertising rules.
This proactive approach aims to enforce stringent regulatory standards, fostering a secure space for all stakeholders involved.
Rightlander's monitoring approach assumes a very important part in preventing misleading marketing strategies. Employing state-of-the-art technology, the platform notices and addresses problems in which affiliates endorse tricky or overstated content. This not only protects HAPPYBET's standing but also guarantees the protection of its customers' interests from inaccurate information.
The iGaming sphere grapples with a considerable challenge posed by unapproved operators. Rightlander's alert monitoring extends to pinpointing affiliates advocating for these entities, actively curbing illicit activities, and fostering an environment of equitable competition within the market.
This steadfast devotion to stopping unauthorized operators substantially bolsters the industry's overall integrity.
Rightlander's unwavering loyalty to adherence is evident in its detailed scrutiny of terms explicitly forbidden by the German Gambling Legislation (GGL). Through the identification and rectification of content breaching these regulations, Rightlander emerges as a proactive guardian, helping HAPPYBET and its affiliates to navigate away from legal entanglements. This dedicated pledge guarantees that all stakeholders align with the defined legal framework, fostering a secure and well-regulated iGaming panorama.
Michele Sessa, HAPPYBET Germany Managing Director, commented: "The partnership with Rightlander strengthens Snaitech Group's strong commitment to provide a trustworthy and responsible gaming experience to all our customers, building around them an environment able to safeguard and protect each and every one of them, identifying and preventing at the same time potentially addictive behaviours. This agreement represents another step in our path to guarantee all HAPPYBET users the highest standards in the German industry and to effectively fight against the illegal market."
Jonathan Elkin, Sales Director of Rightlander, stated: "As the iGaming industry evolves in different jurisdictions across the globe, compliance and responsible gaming are paramount. Our partnership with HAPPYBET signifies our shared commitment to ensuring fair play, regulatory adherence, and ethical affiliate marketing We are excited to contribute to a safer and more transparent iGaming environment for customers in Germany."
Source:
''Rightlander partners with HAPPYBET to comply with Germany’s evolving advertising regulations'', rightlander.com, November 9, 2023.