Creators of premium, mobile optimized HTML5 games for the casino industry, Push Gaming, have announced a new venture partnership agreement with First Look Games, an iGaming publisher of game information and content about latest releases.
Games like Joker Troupe, Fat Rabbit, Immortal Guild and Razor Shark will receive an additional marketing boost through this arrangement, including increased brand exposure and drive engagement.
As a direct link between game studios and publishers, First Look Games will be able to share logos, images and videos on their platform, allowing both affiliates and players to learn more about novelties or upcoming partnerships, as well as to have a sneak peek at upcoming titles.
After signing up, publishers and game developers are presented with a range of packages, providing different services such as initial exposure, game promoting, affiliate activity, marketing coverage and more.
As a software developer, Push Gaming is committed to taking advantage of First Look Games Premium, as it guarantees maximum exposure of a premium game release. This package also enables publishers and affiliates to take an exclusive look at the gameplay, two weeks prior to launch.
During this period, developer partners can provide their affiliates with all the necessary data, selling points and innovative features regarding the title, to boast an effective, precise and all-inclusive coverage of content across the network.
In addition, a special notification feature to alert affiliates about promotions, bonus campaigns and operator partnerships is also part of the agreement.
Chief executive of Push Gaming, James Marshall, stated:
“Affiliates are one of the most powerful and effective marketing platforms for online slot developers so being able to gain direct access to publishers is a huge opportunity that we wanted to seize.
First Look Games is a unique proposition and will play a key role in how we market our games to publishers and players now and in the coming months as we look to take exposure of our brand and games to new heights.”
According to Tom Galanis, founder of First Look Games, the addition of Push Gaming content represents a huge success for the iGaming community, as its popular releases Fat Santa, The Shadow Order, Jammin’ Jars and Wild Swarm have long been on the company’s “wanted” list.
“Their strong catalogue of HTML5 games are well distributed and feature prominently with leading operators such as LeoVegas, Kindred and ComeOn and appeal to players in traditional European markets as well as progressive markets in Asia.
We are incredibly excited about working with them growing their exposure through the affiliate channel,” added Galanis whose advanced affiliate program has won the Best Innovation prize at iGB Affiliate Awards 2019.