Pragmatic Play Enters Colombian Market By Signing A Deal With Wplay.co, Leading Sportsbook Operator

Pragmatic Play, one of the leading content providers in the iGaming industry, has entered a partnership agreement with Colombian operator, Wplay.co.

The game developer’s full portfolio of video slots is now available to the members of this South – American casino operator.

Conquering New Market

This is a very important strategic move on the part of Pragmatic since this is their first deal in the Columbian market and Wplay.co is the most popular sportsbook in this country. The entire portfolio will be available to the operator via a single API.

Over the last 12 months, the Malta-based provider has signed a multitude of significant contracts. Among the latest to join the long list of associates are SOFTSWISS and BetConstruct. SOFTSWISS casino partners can now access the developer’s cutting-edge live casino offerings, including unique takes on Live Blackjack, Live Roulette, and Baccarat.

This partnership deal will give players access to the award-winning collection of releases such as Da Vinci’s Treasure, Mustang Gold and old-time favorite Wolf Gold.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said:

“We are thrilled to have gone live on Wplay.co, and excited to offer brand new players our award-winning slots. We are always looking to enter new regulated markets and look forward to a long and successful partnership with Wplay.co.”

The Chief Executive Officer at Wplay.co, Julio Cesar Tamayo, said:

“Pragmatic Play's games stand out in a crowded marketplace, with a wide array of successful content, and we're thrilled to have them on board. We're looking forward to offering our customers the very best in immersive gaming from the slot provider’s innovative portfolio.”

About the Brand

Founded in 2015, the firm was able in the last couple of years to position itself as one of the leading game developers in the gambling industry. Besides modern fruit machines, they also offer a wide range of live and table games, bingo and scratchcards.

The company focuses on creating immersive and exciting gaming experience for players on both desktop and mobile devices. Among the operators around the world, they have built a reputation of the reliable partner, a company with a long track record of rapid delivery and the ability to customize each game according to an individual operator's needs.

Just recently…

…they have launched innovative promotional tool known as Pragmatic Play Enhance™ that focuses on increasing game performance with a highly advanced suit of marketing and gamification features that are aimed at boosting user experience and creating non-stop gaming excitement.

Acknowledged for its hard and innovative work…

…Pragmatic is the proud recipient of several iGaming awards such as MIGEA Malta iGaming Awards 2019 - The Best Gaming Company and EGR B2B Awards 2018 – Innovation in Slot Provision.

Source:

“Pragmatic Play Goes Live On Wplay.co”, George Miller, europeangaming.eu, July 22, 2019.