Novomatic’s Interactive gaming division and subsidiary, Greentube, responsible for providing compelling gaming titles to the market, has announced their imminent entry into the Polish market, having signed a cooperative deal with Total Casino, Totalizator Sportowy’s brand.
Online and mobile versions of Greentube’s classic games such as Book of Ra and Lucky Lady’s Charm and Sizzling Hot will be available to Polish online gaming audience for the first time ever.
This will be made possible through the monopoly casino operator’s Total Casino site. The Greentube Collections top-performing titles are also set to be integrated with these titles, as well as an exclusive portfolio encompassing all of the brand’s most popular games.
As the company says in the official statement, the new channel of digital distribution will complement Novomatic’s omni-channel strategy with the release of their best-performing VLTs with the retail network belonging to the Polish operators.
Polish players will have an opportunity to play Novomatic titles in online environment as well as in retail outlets.
Totalizator Sportowy is owned by Polish government and is the only operator entitled to offer online casino games in this Eastern European country. Total Casino, their flagship brand, has been launched in 2018.
Greentube’s entry into the regulated gambling market of Poland is the latest in their steps of a global expansion that is underway. This follows in the footsteps of their Danish and Mexican entries from last year, as well as their continuous expansion in Europe and Latin America.
The next countries in line they will conquer are Germany and Netherlands, which are just about to make their online gambling legal, with the launches of their respective markets scheduled for this year.
Chief Financial Officer at Greentube, Michael Bauer, comments:
“Totalizator Sportowy’s casino brand is very well-respected by players in Poland, and to be selected as an online partner is further evidence that we are a market-leading force when it comes to iGaming content across a wide range of regulated markets. Greentube has already enjoyed a fruitful start to 2021 and this new market entry and partnership shows our commitment to expanding our reach.”
Totalizator’s online gaming director, Maciej Kasprzak, added that his brand is developing its offering and wishes for their client to experience the very best entertainment from the top-quality developers.
Greentube’s content arrival was greeted by the players, he said, with much excitement and this will serve as a basis for a successful partnership.
Source:
“Greentube enters Poland with Total Casino by Totalizator Sportowy”, greentube.com, March 9, 2021.