Pariplay Ltd., world-leading provider of casino content, has delivered another premium tool, New Spin That Wheel, aiming to increase acquisition and performance in the market. The innovative tool will be distributed to Fusion operators in August, allowing Pariplay to continue its successful practice of delivering marketing tools which increases ROI.
Pariplay’s tool, New Spin That Wheel, appears right after the Tournaments tool, which were released at ICE London this year. Fusion Tournaments made tremendous results in the market, thanks to the leaderboards feature, and have been immediately accepted by several operators involving Annexio, MrQ, BetShop, Tote, GVC, Betsson, Lottoland and Lottohelden. All eight brands expressed very good impressions with the performance of the solution, encouraging Pariplay to continue with the development of new features and products. The tool is fully flexible supporting a range of brand titles including proprietary games and third party releases.
Speaking on the revolutionary release, Managing Director at MrQ, Savvas Fellas said:
“Using the tournament feature from Pariplay with MrQ.com has enabled us to break out of the obvious and predictable promotional mechanics. We’ve gotten more creative with our segmentation. It’s the simple but clever use of technology allowing us to manage cross-vendor tournaments, which makes Pariplay the ideal partner for our own dynamic business. We’re equally excited by the possibilities of the new bonus wheel tool and what potential this could unlock for us across both our retention and acquisition marketing.”
VP Product at Pariplay, Vladimir Pavlov said:
“We’ve been thrilled by the overwhelmingly positive response from operators towards Fusion Tournaments, making it their gaming tool of choice. As a follow through on our commitment to innovating and providing partners with game-changing solutions, we’re happy to announce the upcoming launch of the Spin That Wheel™ tool. This unique new solution is just one of many in our new suite of exciting products and services to be introduced in 2020. As a leading game and technology provider, it’s important for us to continue to drive the industry forward and focus on adding value, the goal behind any development we make.”
Source:
“Pariplay Poised to Reinforce iGaming Industry Leadership Role with Latest Show Stopping Tool”, pariplayltd.com, July 16, 2020.