After an earlier announcement in December 2020 regarding Pariplay’s entrance into Spain through 888Casino, the leading aggregator and content developer has confirmed another major deal with the operator, this time in the Portuguese market.
As of 12 January 2021, much of the studio’s innovative products including the Fusion aggregation platform and the Ignite Studio development program will become available on the Iberian Peninsula, including Wolf Riches, Mystic Manor, Rumble Rhino and Dragons of the North.
The company is pleased to announce an extension of a long-term arrangement and it is ready to launch new titles across the Spanish and Portuguese landscapes in partnership with 888 Holdings, one of the world’s top-rated online gaming brands.
Under the terms of the agreement, players across domains 888casino.es and casino.888.pt are now able to enjoy the producer’s in-demand releases, whose popularity is growing day by day. Aside from the aforementioned games with rich animations and Vegas-style gameplay, Pariplay will also support 888’s existing offer with earlier products.
Thanks to a continuous line of partnerships in the past, the multi-award-winning online casino remains committed to growth from strength to strength. Prior to partnering with Pariplay, 888 started important relationships with EGT Interactive, Greentube and ORYX as well, delivering top-tier software content to a growing audience of new players.
Back in 2020, 888casino has expanded its library with a wide variety of slots, but it also added various card games, tables and live dealer rooms to crown an impressive portfolio that is rarely found on the market. Now, with full licensing and regulation in many territories, 888 is ready to provide an online gaming experience to remember.
As already mentioned, this partnership expands an existing relationship between the two parties. Pariplay distributes content to 888 players in the UK, Romania and Italy as well.
Guy Cohen, senior vice president of B2C at 888 said about the deal:
“We’re delighted to expand on our long-term partnership with Pariplay. It’s incredibly rich, exciting titles will be loved by our customers in Spain and Portugal while marking another opportunity for us to expand our premium casino content.”
Christine Lewis, CCO at Pariplay added:
“We are really excited about rolling out our games to players at 888casino in Spain and Portugal in line with our commitment to expanding our footprint in regulated markets. With 888casino at the helm, we have a perfect partnership for making this happen.”
Earlier in December 2020, the aggregator strengthened its presence on the market by signing a multi-year deal with the globally recognized and critically-acclaimed comic book publisher, Valiant Entertainment. Through the extension of this arrangement, Pariplay will be able to create and add a whole new series of exciting Valiant-related games such as Bloodshot, X-O Manowar and more.
“We are very pleased to be extending our already successful partnership with Pariplay and provide them with even more game content featuring our world-famous comic book characters. Pariplay’s far-reaching global presence provides an excellent platform to introduce all new branded games, and we look forward to another three years working together,” said Russell Brown on the occasion, president- consumer products, promotions and media sales at Valiant.
Source:
“Pariplay extends partnership with 888casino”, pariplayltd.com, January 12th, 2021.