Paf Enters New Agreement as Amusement Provider

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One of the leading Nordic gaming brands Paf has established the Game Room enterprise with specialization in delivering a set of amusement games in various formats. The new company has inked a deal to provide amusement titles to the shopping Centre Redi in Helsinki.

Game Room is a brand with expertise in delivering entertainment releases. The company was established by Paf to resell their special approach of amusement games focused at all ages.

Commenting on the new this project, Lasse Danielsson, Chief Operating Officer of Land & Ship, said:

“Paf has for a long time been very good at amusement games because it is part of our physical game offering. Game Room takes that knowledge to the next level and broadens our current offering by providing complete amusement gaming solutions.”

Behind the Scene

Game Room Amusement Ab provides and creates all sorts of physical amusement releases, such as racing games, sports releases, VR games, claw machines, action titles and interactive content such as air hockey.

According to the words of Lasse Danielsson, they have a goal to boost the amusement games sector. They are searching for new chances on land and sea. This will come with investment in the upcoming years, and users will be able to see the first examples on the ships where they have already secured a presence.

Game Room has already entered a collaboration with Pikseli, situated in the Redi shopping retail in Helsinki. The brand provides excellent variations of virtual and caters to different players.

Commenting on this deal, Malin From, Product Manager at Paf, said:

“We are really pleased that Pikseli has chosen to start a cooperation with us. We will deliver a nice overall concept with a good variety and range of gaming machines.”

The first games from Game Room will be accessible at Pikseli during the first quarter of 2024.

Jan Hursti, CEO and founder of Pikseli says they are looking forward to collaborating with Game Room for the Pikseli store in Helsinki. They want to extend the business and provide more kinds of games to users, and they are happy for having such chance.

He concluded:

Jannik Svahnström, Head of New Sales at Paf said:

“We will install ten different amusement games in their premises in the Redi shopping centre. Thereafter, we will also be able to assist with ongoing service and updates.”

About

Paf is a forward-thinking company that takes care of customers and the entire society. They are global gaming brand established on the Åland Islands with the purpose benefit customers.

Source:

“Paf company signed new deal as amusement games supplier”, europeangaming.eu, January 29, 2024.