In the desire to further expand its global reach, Octoplay, a dynamic game development B2B brand, is intensifying efforts to establish a robust presence in the UK market. This initiative aligns with Octoplay's broader strategy of securing partnerships with renowned brands to extend its reach and impact in the gaming industry.
Octoplay's growth in the past year has reached new heights with a substantial presence in the UK market. The company announces its collaboration with Sky Betting & Gaming, a tier-one operator.
Thanks to the direct and easy integration with Octoplay's proprietary game server, Sky Betting & Gaming gains access to the full spectrum of Octoplay's portfolio. Each title promises an adrenaline-pumping gaming experience, featuring fast-paced action and substantial potential for significant wins.
As part of its growth strategy, Octoplay strategically aligns itself with Sky Betting & Gaming, owned by gambling giant Flutter Entertainment. This launch builds on Octoplay's existing relationship with the operator, following a recent integration that brought its games to players at Paddy Power and Betfair brands, further solidifying its position in the competitive UK market.
Octoplay's remarkable growth trajectory since its debut in 2022 reflects its commitment to delivering explosive and rewarding gameplay. The company distinguishes itself by pushing boundaries with innovative features such as the jackpot Hunt, captivating players, and cementing its status as a supplier in the highest demand.
The brand’s expansion into the UK market and strategic collaborations underscore its desire to deliver an unparalleled gaming experience. As the company continues to forge partnerships with industry giants, players can anticipate an exciting and rewarding journey in the world of Octoplay.
Ralitsa Georgieva, Director of Business Development at Octoplay, said: "Sky Betting and Gaming is a top-flight operator with a large and loyal player base that we hope will fall in love with our games. The fact that we are able to partner with such an esteemed operator shows just how far Octoplay has come in a short space of time and proves that we are hitting the mark with the games we are developing and launching. This is another important deal for us as we continue on our mission to become the leading supplier of thrilling online casino content to operators in regulated markets."
Philippa Ayres, Head of Content at Sky Betting and Gaming, added: "Octoplay has quickly become a sought-after game provider and we are delighted to have added a selection of its Smash Games to our casino lobbies. These are highly engaging games that draw players in with their fun themes and action-packed gameplay. They also bring differentiation to our offering at a time when players are seeking more non-traditional slot content. This is a really strong partnership for us and Octoplay."
Source:
''Octoplay goes live with Sky Betting & Gaming!'', europeangaming.eu, January 30, 2024.