Leading software provider, Net Entertainment, has officially entered the LATIN AMERICAN market via a recent contract with CODERE, one of its existing customers. More specifically it enters the market by way of Mexico. With NetEnt’s continuous interest in expanding on an international basis, it is no surprise that the brand has made this leap to gain access to the online market in Mexico, particularly due to its already established relationship with Codere.
Codere serves as one of Mexico’s largest casino operators and holds a license for both land-based and online casino operations. Additionally it holds quite the position in the land-based casino markets, particularly throughout Spain, Italy, and Latin America. Thanks to Codere’s operator license, NetEnt will have the ability to lend its content through them to reach Mexico’s market.
Managing director of NetEnt, Björn Krantz, commented, “I am really excited to enter the regulated online casino market in Mexico together with Codere. This is our first market entry in Latin America and marks another milestone as we follow our long-term strategy to enter and grow in new regulated markets. I’m convinced that we can support Codere’s online casino growth and that players in Mexico will enjoy our world-class thrilling games.”
NetEnt, established in 1996, is a leading software provider in the gaming industry, and provides premium solutions using an innovative platform, to successful casino operators across the globe. The brand has earned the title as pioneer, among select others in the industry.
Source:
“NetEnt enters Mexico with Codere”, netent.com, December 5, 2016.