Lightning Box Games Debuts in Will Hill’s UK LBO’s

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Lightning Box Games has been entertaining players in the land-based casinos across Asia, Australia, South America, UK and USA since 2004. It’s first online slot game, Angels Touch, launched in 2010. The company has reached yet another milestone with its retail debut in the UK as a result of an exclusive partnership with William Hill.

A version of the Silver Lion slot game is currently available in Will Hill’s licensed betting offices, which tally up to more than 2,300 locations.

Modified for the retail environment, Silver Lion Deluxe features 10 paylines with an African safari theme. Survey the Savannah running into exotic animals such as meerkats, hippos, and zebras in search of the lion.

With the Deluxe version, the game introduces a Bonus Re-spin feature sure to appeal to players in the transition from online to retail.

Peter Causley, Lightning Box Games’ managing director and co-founder, said, “We have been talking with Andrew for a few years about doing something omni-channel with Hills, and we’re delighted to have finally partnered with one of the industry’s leading bookmakers, to make our UK retail debut.

“Silver Lion Deluxe has been tailored with the help of our friends at BetDigital to suit the needs of players within the operator’s LBOs and we’re sure they will enjoy playing the game as much as we did making it.”

Andrew Sackey, Director of Product and Content at William Hill, said, “Omni-channel content that performs strongly in both Retail and Online is a key focus, and Lightning Box Games have been performing in both areas in multiple countries with their Freespins based content, so we are really happy to get their games exclusive in the UK.”

For more information on this provider, read LCB’s Q&A with David Little of Lightning Box Games.