Premium slot developer belonging to 1x2 Network, Iron Dog Studio, has announced the launch of a game that lets their operator partners to customize Megaways games according to their business branding in order to reduce marketing costs and increase marketing efficiency.
The concept called Branded Megaways allows operators to customize the game with colorings, backdrops and branded elements. They can also add company logos and other elements. Combined with Megaways and game based fixtures, they can thus create their own Megaways title.
This concept in itself…
…creates a slot that captures brand identity and is recognizable instantly. It also creates a unique experience with every separate casino thanks to standard game elements such as Megaways logo, fonts, counters, symbols, popups and win graphics.
Iron Dog Studio is offering to develop and integrate the first batch of Branded Megaways slots under collaborative marketing commitments.
This will allow operators to launch branded Megaways slots quickly and cost-effectively and to a high quality.
Tumble Trigger feature is incorporated in Branded Megaways gameplay…
…which combines with Megaways mechanic on company’s massively successful Pirate Kingdom Megaways slot. This is a very simple way of deploying and has resulted in several tier 1 and 2 operators all lined up to release in the coming weeks.
These Branded Megaways games are licensed for launch in UK, Malta, Gibraltar, Isle of Man, Spain, Italy and Sweden.
1x2 Network’s Chief Commercial Officer says:
“Our Branded Megaways™ allow operators to leverage the phenomenal popularity of Megaways™ slots and combine this with the tremendous value their brands have among players.
We have developed Branded Megaways™ to allow operators to do this quickly and cost effectively, without compromising on the quality and enjoyment factor of the game. The Megaways™ evolution is in full swing, and Branded Megaways™ allows operators to take advantage of this.”
Big Time Gaming’s CEO, Nik Robinson, added:
“It has been great to see a developer take such positive actions with the Megaways™ licence. Pirate Kingdom Megaways™ was unique and innovative, and that was taken to the next level with Megaways™ Jack.
Now with Branded Megaways™, there appears to be no end to the innovation from both a commercial and technical standpoint with 1X2 Network and the Iron Dog team, and we are looking forward to seeing more from the provider in the future.”
Source:
“1X2 Network subsidiary is allowing operators to create their own branded Megaways™ slots”, 1x2 Network PR, July 7th, 2020.