ICONIC21, formerly known as BETER Live, has officially rebranded as it takes a significant step forward following its independence from its former parent company, BETER. This strategic move marks a pivotal moment in the company’s history as it embarks on a new journey to further define its vision and goals.
The rebrand signals ICONIC21’s loyalty to pursuing its path and establishing itself as a leader in the gaming industry. With the rebranding, the company is sharpening its focus on a range of new developments that are set to revolutionize its approach to live gaming. Some of these key changes include a more personalized service offering, quicker feature rollouts, and an enhanced focus on building strategic partnerships. These efforts aim to drive growth not only for ICONIC21 but also for its wide range of clients.
As part of its expansion, ICONIC21 will increase its product offerings, presenting a variety of innovative content and gaming features to appeal to a broader audience. A particular emphasis will be placed on creating unique formats, especially within the live gameshow segment, which is a critical focus for the company's future. Moreover, ICONIC21 plans to improve its promotional engine by integrating new tools that will enable its partners to run highly targeted and effective campaigns, leading to enhanced user engagement and better outcomes.
In addition to the rebranding ICONIC21 has made significant changes to its leadership team to support its growth and ambitions. A new CEO has been appointed, someone who has already established a strong rapport with the team through his work with the JKR Investment Fund. This close relationship is expected to provide a solid foundation for the company's strategic decisions going forward.
The leadership team also boasts notable industry expertise, with Alina Popa serving as Chief Commercial Officer (CCO). Popa, who leads the commercial team, has brought a wealth of knowledge and experience to the role. Alongside her is Edvardas Sadovskis, who heads product development as Chief Product Officer (CPO). Their leadership is further complemented by several other key hires in the pipeline, ensuring that ICONIC21 is well-positioned to meet the demands of its evolving market.
ICONIC21’s transformation goes beyond just a name change. The company is gearing up for a series of product launches, event appearances, and expansion plans that will shape its future. While many aspects of the company have changed with the rebrand, one thing remains clear: ICONIC21 is stronger than ever, with the resources and leadership to succeed in a competitive landscape.
Looking ahead, ICONIC21 is eager to capitalize on its newfound independence by launching a series of innovative gaming products that will set it apart from its competitors. The company has outlined ambitious plans to make a significant impact in the live gameshow sector, focusing on game formats that offer engaging bonus features designed to captivate a global audience.
In parallel, ICONIC21 is also developing advanced tools to support its partners, allowing them to create more precise and effective promotional campaigns. These tools will provide operators with the ability to offer targeted campaigns that resonate more deeply with their player base, enhancing user retention and satisfaction.
CCO Alina Popa expressed her excitement about ICONIC21's future, emphasizing the potential the company has as it steps into this new era. "Joining the company during this transformative period, I knew what to expect with the rebrand, and I can confidently say that ICONIC21 is poised for success," Popa stated.
"With the exceptional team we’ve assembled, the strategic plans we’ve put in place, and the unmatched quality of our products, ICONIC21 is set to become a leading force in the industry. The journey has been remarkable, and we've now refined our formula and have a clear direction for the future."
ICONIC21’s leadership, combined with its innovative product offerings and strategic partnerships, suggests that the company is on a path toward becoming a dominant player in the live gaming industry. Its rebrand reflects not only a new name but also a renewed focus on growth, product innovation, and the overall player experience. This rebrand and restructuring have positioned ICONIC21 to continue its upward trajectory and make a lasting impact on the iGaming sector.
Source:
''ICONIC21 expands C-Suite amid rebrand, gearing up for significant growth'' Press Release.