Groove, the rebranded iGaming casino platform provider and aggregator has unveiled a significant partnership with Bombay Live, a brand renowned for delivering an exceptional VIP live casino experience and innovative products.
Established in 2020, Bombay Live has rapidly expanded, solidifying its position as a trailblazer in the luxury casino sector. The recipient of the IGA Live Casino of the Year 2023 award, Bombay Live focuses on offering premium live casino products. Its team of global industry experts is dedicated to developing cutting-edge, sophisticated products that cater to players worldwide.
Undergoing a recent rebranding initiative, Groove now presents a fresh identity as it pursues its goal of becoming a comprehensive global content and sports betting supplier—a mission further reinforced by the partnership with Bombay Live.
As part of the refresh process, Groove's new website has been launched, featuring a burgeoning game portfolio accessible through a single-API integration. Currently boasting over 15,000 games, the portfolio sees the addition of more than 100 new games each month from a roster of over 100 esteemed content partners—among them, Bombay Live.
In anticipation of SiGMA Europe next month in Malta, Groove has strategically signed agreements with several specialist content providers, including Bombay Live. These providers will automatically be featured on Groove's new data-driven B2B Recommender, aiding operators in effectively matching content to markets.
Functioning as a leading content supplier, Groove works with tier-1 brands and beyond to provide high-performance and sustainable revenue across slots, online casino and live casino, poker, table games, and crash games.
Commenting on the new step, Taago Tam, Chief Product Officer at Bombay Live, says that through the collaboration with Groove, they not only tap into an established network of operators but also unlock new possibilities, crucially expanding the reach to a broader audience. This provides instant exposure for innovative content, ensuring heightened levels of player engagement and retention. The prestige of being an IGA award-winner has undoubtedly enabled them to attract top-tier content providers such as Groove.
Yahale Meltzer, COO and co-founder at Groove, said:
“We’ve unveiled an amazing selection of world-class content partners this year and we’re delighted to have brought Bombay Live into the fold. As our casino cluster goes from strength-to-strength, this type of partnership helps illustrate how we can plug our partners directly into the market and help them activate revenue almost instantly.”
Groove Tech is a dynamic and forward-thinking player in the tech industry, specifically in the realm of iGaming. With a commitment to innovation, Groove Tech has carved out a niche as a reliable and cutting-edge provider of casino platforms solutions and aggregation services.
The company's recent rebranding reflects its ambition to evolve into a comprehensive global content and sports-betting supplier. Groove Tech's new identity aligns with its mission to deliver a diverse and engaging gaming experience to players worldwide.
Source:
“Groove get spicy with IGA Live Casino of the Year 2023 Bombay Live”, europeangaming.eu, November 8, 2023.